First Floor Under Magazine: Piracy, Bob Marley
Advertising Agency: FirstFloorUnder TBWA\Italy, Milan Italy
Creative Directors: Francesco Guerrera, Nicola Lampugnani
Art Director: Moreno De Turco
Copywriter: Mirco Pagano
Photographer: FM Photographers
Published: March 2011


12 Comments
Piracy killed Bob Marley?
Don't get it.
Frankly I don't think any of these artist would really be against people sharing their music freely, but that could just be me...
Tough area, try harder.
yup, agree on music sharing, but the CDs look cool.
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Creativity!
freakart.lv | Twitter
nice execution but idea isn't too original.
Critics are easy.
Great art. Poor idea.
more about this campaign here http://www.ibelieveinadv.com/2011/04/firstfloorunder-com-piracy/
video is sooo creppy!
Piracy kills the music industry... i like it seems clear to me. that's a lot of CD's, btw...
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Because great designs need no further explanation.
Forget about the message for minute, the art is wicked!
nice execution but idea isn't too original.
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Lp Gatti
originality is the most dangerous word in advertising my friend
Nice art:)
the execution is great...