First Community Bank: Unicorn

First Community Bank: Unicorn

Big ads are for big banks.
At First Community Bank, we're UN_BIG. Quite simply, that means better service, faster loan approvals and no merger nonsense to deal with.
UN_BIG also means we don't need gigantic advertisements to convince you we're better than the other guys. In fact, here, take the rest of this ad and color our magical friend.

Advertising Agency: Sullivan-St.Clair Agency, Mobile, USA
Creative Director: Rich Sullivan
Art Directors: Daryl Evans, Diana Nichols
Copywriters: Mae Naylor, Rich Sullivan
Published: August 2007

Your rating: None Average: 4.4 (12 votes)

Comments

Submitted by chimie on Fri, 2007-10-12 05:38.

I don't like the ad, but I love the concept.

Submitted by Ed409 (not verified) on Fri, 2007-10-12 06:50.

A unicorn in a community bank ad is something you don't see too much.

chintan ruparel's picture
Submitted by chintan ruparel on Fri, 2007-10-12 08:05.

this definitely sets th client apart..according 2 me, gr8 advertising.

~ old habits die hard, older ones never do ~

Submitted by Guest (not verified) on Fri, 2007-10-12 08:52.

That is funny as shit! Unicorns...

Ravages's picture
Submitted by Ravages on Fri, 2007-10-12 14:12.

Heh. The old - ad not really an ad trick. Interestingly, I did something very similar recently.

I think it'd be funny if we could colour the Unicorn pink - it would answer two of the three conditions.
C
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Submitted by kgeiger on Fri, 2007-10-12 17:58.

UN_GOOD.

Submitted by tjb1970 on Fri, 2007-10-12 18:47.

seen this too many times.

Submitted by Rene Fractal on Fri, 2007-10-12 22:53.

A text-only ad would be more respectable. Really.

gmint7's picture
Submitted by gmint7 on Mon, 2007-10-22 01:46.

:::J:::

give us color pencils!!!