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Half A Thumbs-Up

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Published/Aired: 
December 2010
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Description: 

The world's top adventurers give our backpacks half a thumbs-up.
Introducing our range of performance-tested backpacks.
First Ascent

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes, Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriter: Simon Lotze
Photographer: Bryan Traylor
Additional credits: Locker14

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