Advertisement

Horse

Agency: 
Published/Aired: 
February 2013
Description: 

Destination All Terrain.

Advertising Agency: Publicis, Venezuela
Chief Creative Officer: Fabian Bonelli
Creative Directors: Eduardo Gomes, Demian Campos
Art Directors: Yoryi Cantor, Deivy Marquez, Jose Bajares
Copywriters: Bernardo Tortolero, Luis Amaya
Illustrator: Termica Studio

Comments (10)

Log in or register to post comments

Highest Rated

ESH's picture
ESH
Activity Score 22

Pirelli handled this concept before than Fierestone

https://adsoftheworld.com/media/print/pirelli_fist

ESH

certaintly's picture
certaintly
Activity Score 3994

even though it's good photoshopping, it still comes off as really forced

alex razzaghi's picture
alex razzaghi
Activity Score 243

If the other two are shark and Aligator then why a horse? why not rhinoceros which is way tougher.

Jonaseldude's picture
Jonaseldude
Activity Score 5

I don't think they are talking about toughness. I think they are using animals that have adapted thru hundreds of millions of years like the crocodilia or the megalodon. But either way I don't see why the horse is part of this. But maybe I'm overthinking this. So, forget it Cheers! Keep the good work!

Jackbr's picture
Jackbr
Activity Score 1499

Nice visual concept

JackBR

salil.sharma's picture
salil.sharma
Activity Score 2428

Out of the Box ! Very Nice 3d ! Excellent Art Direction & Execution ! Good job Guys !

Designer Don't Do Different Things
They Do Things Differently

HannahD's picture
HannahD
Activity Score 9

I don't think a Rhinoceros will create a better association than a Horse.
Horse is more popular, it creates a "now"-feeling, unlike "ancient"-feeling of Rhinoceros. And I think horse makes the message more relevant. I mean it's not only tough, it represents the persistence and loyal also.
Great artwork and concept, by the way.

talkingisfree's picture
talkingisfree
Activity Score 2710

I don't like the concept, nor the art.

kleenex's picture
kleenex
Activity Score 43434

i like the art.

jackblack's picture
jackblack
Activity Score 2350

Yuck. This visual scares me.

ESH's picture
ESH
Activity Score 22

Pirelli handled this concept before than Fierestone

https://adsoftheworld.com/media/print/pirelli_fist

ESH

Advertisement

20% Off Sale at iStock until December 9th 2016