Firestone: Horse

Destination All Terrain.

Advertising Agency: Publicis, Venezuela
Chief Creative Officer: Fabian Bonelli
Creative Directors: Eduardo Gomes, Demian Campos
Art Directors: Yoryi Cantor, Deivy Marquez, Jose Bajares
Copywriters: Bernardo Tortolero, Luis Amaya
Illustrator: Termica Studio

February 2013


certaintly's picture
3994 pencils

even though it's good photoshopping, it still comes off as really forced

alex razzaghi's picture
alex razzaghi
243 pencils

If the other two are shark and Aligator then why a horse? why not rhinoceros which is way tougher.

Jonaseldude's picture
5 pencils

I don't think they are talking about toughness. I think they are using animals that have adapted thru hundreds of millions of years like the crocodilia or the megalodon. But either way I don't see why the horse is part of this. But maybe I'm overthinking this. So, forget it Cheers! Keep the good work!

Jackbr's picture
1496 pencils

Nice visual concept


salil.sharma's picture
2424 pencils

Out of the Box ! Very Nice 3d ! Excellent Art Direction & Execution ! Good job Guys !

Designer Don't Do Different Things
They Do Things Diffidently

HannahD's picture
9 pencils

I don't think a Rhinoceros will create a better association than a Horse.
Horse is more popular, it creates a "now"-feeling, unlike "ancient"-feeling of Rhinoceros. And I think horse makes the message more relevant. I mean it's not only tough, it represents the persistence and loyal also.
Great artwork and concept, by the way.

talkingisfree's picture
2710 pencils

I don't like the concept, nor the art.

kleenex's picture
40708 pencils

i like the art.

jackblack's picture
2350 pencils

Yuck. This visual scares me.

ESH's picture
22 pencils

Pirelli handled this concept before than Fierestone


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