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Fireman

Published/Aired: 
February 2008
Description: 

Forget about work for a while.
PST Travel Services

Advertising Agency: Naga DDB Malaysia
Executive Creative Director: Ted Lim
Art Director: Wong Shu Kor
Copywriters: Ted Lim
Photographer: Jesse Choo

Comments (15)

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Highest Rated

jazarah's picture
jazarah
Activity Score 1262

It's a little bit confusing, I mean the fireman is on duty, and he came all the way to the location of the fire, then the ad said forget about work... that doesn't work

I guess if they shown the fireman relaxing somewhere or on his way to the beach, I gues that would make more sense

Calibarak's picture
Calibarak
Activity Score 302

If you have to do a scam, don't be lame.

ivan's picture
ivan

So, what's your opinion? ;)

jazarah's picture
jazarah
Activity Score 1262

It's a little bit confusing, I mean the fireman is on duty, and he came all the way to the location of the fire, then the ad said forget about work... that doesn't work

I guess if they shown the fireman relaxing somewhere or on his way to the beach, I gues that would make more sense

FlyingDogs's picture
FlyingDogs
Activity Score 968

Yeah, the beach thing is right, but wouldn't that cut out the drama.

I prefer it the way it is. Great campaign!

vurtomatic's picture
vurtomatic
Activity Score 364

Not at location of fire
you're missing the leap
fireman looks at normal people
sees them on fire
because work is all he thinks about.

512's picture
512
Activity Score 212

that´s really good. is PST something like a travel agency? if yes, this work is awesome. normally these clients wanna show people relaxing at the beach...

ivan's picture
ivan

Yes, it is.

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

Not a very smart depiction...
It shows people on fire but carrying on with their usual work, so its more through the eyes of a fireman...it would have been better if they depicted, either the fireman in beachwear and viewing the same thing through his sun glasses or fireman on duty but viewing the people who could potentially be on fire, in beach wear...
in this case the tagline "Forget about work for a while" would work better...
There is no mention of a possibility of a vacation through the art work except in the headline...

the above campaign almost encourages a fireman on duty to forget his responsibility...

vurtomatic's picture
vurtomatic
Activity Score 364

Get your point but
if fireman is already at the beach
and still sees beachgoers
spontaneously combust
the promise PST is selling
would've failed?

Calibarak's picture
Calibarak
Activity Score 302

I totally agree with Vidya's comments. Well said.

julezs's picture
julezs
Activity Score 100

Done by a Malaysian ad agency, but there isn't anyone in this ad thats asian... hm...

julezs's picture
julezs
Activity Score 100

Btw, i think its a good thought, although the cooked pigeons on the ground is taking it a bit too far...

vidya.shankaran's picture
vidya.shankaran
Activity Score 724
chino65's picture
chino65
Activity Score 326

Are you guys ashamed of being Asians?

Guest's picture
Guest

I though this ad says about a person who always think about his work/ duty. This case for example: the fireman think there's always a fire everywhere he look.

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