Advertisement

Fire station

Published/Aired: 
February 2008
Description: 

Whatever we touch.

Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Art Director: Sin Eng Lee
Copywriter: Joseph Cheong
Photographers: Lai Choon How, Jarvis Lim, Jonathan Tay, Dean Zilwood, Getty Images
Retouchers: Chuiser Wong, Marvin Yang, Christopher Ng, Dave Phung

Comments (10)

Log in or register to post comments

Highest Rated

underground's picture
underground
Activity Score 41

The Lego bricks look yellow, just ordinary Lego bricks. Whereas the other executions really look like gold.

LimitedTimeOffer's picture
LimitedTimeOffer
Activity Score 200
fractalrene's picture
fractalrene
Activity Score 1504

This would be great if this was for the retouching boutique of the original one (since the lego ad won at Cannes), other than that... well... I'm not much into the borrowed interest thing.

biabitch's picture
biabitch
Activity Score 298

i love it! :)
and they should be recognized for their hand in these ads.

underground's picture
underground
Activity Score 41

These are very poor. they could have used the idea to demonstrate something without ripping off other ads. Why would any consumer relate this to another ad unless it was placed in the same publication? I feel the idea is solid but they got lazy on the execution.

Garg0yle's picture
Garg0yle
Activity Score 144

...because the target is the ad community... and not 'any' consumer. The idea: if you want your ads to WIN GOLD then come to us...

Garg0yle's picture
Garg0yle
Activity Score 144

And Pray Tell... what's this laziness you refer to about the execution?

underground's picture
underground
Activity Score 41

The Lego bricks look yellow, just ordinary Lego bricks. Whereas the other executions really look like gold.

aby's picture
aby
Activity Score 22

Gud work...but I have a feeling of having seen the same concept some place else too...
cant really point out the ads but faintly remember a silver award statue being turned into gold...or something of that sort...Ivan can u kindly help...or any of u...

Mandla N's picture
Mandla N
Activity Score 90

Better than the last one....great detailing!

weneedabiggerlogo's picture
weneedabiggerlogo
Activity Score 6

It seems remarkable to me that someone in the calibre of Farrokh Madon would pass a 'First Idea' of this nature. This is probably the most (over)used idea for ads that win at award shows. There must be a very very large amount of times this idea has been used for this very purpose. People get lazy yes we all know but for Mr. Madon to let go a chance of doing some great edgy work for procolour that's just really wierd. Furthermore procolor has played a major part in many a gold lion winning campaign but for them to settle for this for their own campaign is a little silly.

A couple of months ago there was a campaign on this site for a retouching studio which showed people turning their silver clios, pencils, lions etc into gold now if that was pretty basic (which it actually was) then this ranks waaaaaaaaay lower in my book.

Advertisement