AD1014's picture
307 pencils

huh? this ad makes absolutely no sense. the illustration is terrible too. go Egypt!

wildbore's picture
749 pencils

is this humour? wts d brief? whos d target audians? pls think about d marketing objective.

john doe's picture
john doe
1571 pencils

so i can torture my kids with a good conscious...
boy, this is so bad!

Wordnerd's picture
6692 pencils


mark3r's picture
1949 pencils

OMG!! This is so wrong, its retarded!! (Made me laugh though)

BulbheaD's picture
254 pencils

truth in advertising: egyptians have been known to smite first born sons.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Hardy's picture
42 pencils

I don't believe this!


Teejay's picture
4 pencils

i think its funny! and its a true that parents feel guilty about everything. now they dont have to. even if they're really abusive.

capywriter's picture
5509 pencils


bacaladito's picture
32 pencils

We have to think like parents do. If you take your kids to a camping, or to the beach, or to an outdoor BBQ, you exposed your kids to the sun, and they end burned. And you felt guilty about it, because you exposed them to it. And you have to heal them with something. Is not that great the campaign, but it have its merits.

monicamexico's picture
830 pencils

This sucks.

ricklongo's picture
1244 pencils

Ladies and gentleman, we have a new Worst Ad Ever (TM).

Ronas's picture
30 pencils


this is really funny

i can´t believe that the client aproved this

ackattak's picture
396 pencils

That's the creepiest looking baby I've ever seen.

bluebritfan's picture
47 pencils

didn't get it at all, i mean, no one is supposed to harm their children on purpose.. is out of line.. maybe a more natural situation would have help, this is EVIL (666)

STRTLRS's picture
1601 pencils

Now that the sense of guilt is gone, I can proceed to barbecuing my infant kid. Nice indeed.


I think, therefore... yeah.

sparky's picture
454 pencils

so wrong. kinda like it.

getconnected2001's picture
987 pencils

WTF? I will burn my kid because I have to use this medicine?

Alistair C.'s picture
Alistair C.
692 pencils

very funny, but it wouldn't make me buy the product or even remember it.

Kateter's picture
2029 pencils

these are absolutely horrible!

philippertl's picture
656 pencils

plain stupid.

Abra Cadabra's picture
Abra Cadabra
102 pencils

Whenever I see a baby roasting on a spit, it makes me chuckle.

Who art directed this, Cormac McCarthy?

mz's picture
13 pencils

guys honestly this is not what creativity is about, what’s ur insight? unless u guys actually roast babies down there “i’m wacky” is not an insight as far as i’m concerned, this is really hideous, inhuman, sick, twisted n irrelevant 2 the brand offerings, n above all it is sooooo scam, did u actually thing of the category ur advertising 4? it’s pharmaceutical in case u’ve forgotten, usually u need to promote heal when ur advertising for a product that heals, n in case my eyes r not deceiving me i c a roasted baby, have some respect for people’s minds for god’s sake, n maybe stop watching a lot of the saw movie series it’s not doing u good…n oh by the way i hope u don’t have kids coz i do…ivan hve a heart n remove those

Blueprint's picture
94 pencils

The artist/copy writer should say something.

BulbheaD said: truth in advertising: egyptians have been known to smite first born sons.

which isn't true really. Exodus 12:23 "For the LORD will pass through to smite the Egyptians; and when He sees the blood on the lintel and on the two doorposts, the LORD will pass over the door and will not allow the destroyer to come in to your houses to smite you.

This ad is from an entirely different culture to most of us. It should have an explanation.
But if this is meant to target the rest of the world...then it's gonna take more than Bepanthen to help them when they go to hell. Nice illustrations though.

EddieZhao210004's picture
68 pencils

good insight, terrible picture!

iRIO's picture
224 pencils

idiots! that is the right word 4 tagline

ospina86's picture
16 pencils

NO mother in the world would like this ad... A mother harming a child will not register with the target... stay on your strategy and know your TG. executed well, poor concept.

kulago's picture
101 pencils

it is very negative to the brand...the brand manager of this product is now looking for a job

kulago's picture
101 pencils

it is very negative to the brand...the brand manager of this product is now looking for a job

john doe's picture
john doe
1571 pencils

definitly not only the brand manager:

"Credits have been removed on request from the agency."

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