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Door

Agency: 
Published/Aired: 
January 2012
Description: 

Print advertisment created by Giacometti, Brazil for Finish, within the category: House, Garden.

40% OFF. Only your furniture won't like it.

Advertising Agency: Giacometti, Rio De Janeiro, Brazil
Creative Director: João Santos
Art Director: Mariana Moreira
Copywriter: Sávio Paixão
Illustrator: Studio Cayman
Photographer: Andre Nazareth

Comments (12)

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Highest Rated

purshotham's picture
purshotham
Activity Score 457

what is the message...

morse's picture
morse
Activity Score 17775

I don't get it. What's with the furniture on the left?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The T.'s picture
The T.
Activity Score 373

seems that furniture (on the left) want to lock the door.

chicagohour's picture
chicagohour
Activity Score 384

I guess it means with such a heavy discount people will buy loads of great looking new furniture that will not be liked by the older ones...but i am lost..:)

Hmmmmm

kleenex's picture
kleenex
Activity Score 47481

Thus ad just stinks.

excel_in_word's picture
excel_in_word
Activity Score 8

terrible execution

Wordfruit's picture
Wordfruit
Activity Score 1023

I think the idea might have potential, but probably too difficult to get from this pic.

Hadrons's picture
Hadrons
Activity Score 6041

With this discount people will buy much more than they can fit into their space.
But since when did Ivan decide to put Hard Sale ads here?!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

purshotham's picture
purshotham
Activity Score 457

what is the message...

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Concept is completely obscured by super poor execution.

vlads's picture
vlads
Activity Score 541

the ugly furniture are hiding. because of 40%off. mmmm done pal.

designzero68's picture
designzero68
Activity Score 74

Idea is very good. But execution hard to get..

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

The personification is good. A good execution could have made it better.

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