Friend's sister

April 2014

The way you share says a lot.
You only became his friend because of his sister.

Advertising Agency: Borghi/Lowe, Sao Paulo, Brazil
Creative Directors: Fernando Nobre, Fabio Brigido
Art Director: Piu Afonseca
Copywriter: Pedro Corbett
Photographer: Denis Sitta
Executive Creative Directors: Jose Borghi, Fernando Nobre

Comments (9)

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Highest Rated

bryancanning's picture
Activity Score 8

Totally agree.

damnson's picture
Activity Score 11517

I like the insight a lot, but not the execution.

An axe murderer of ads.

GrumpyArtDirector's picture
Activity Score 858

Is the explanation at the end really necessary?

kleenex's picture
Activity Score 45830

I like the explanation in the end.

Austin Video Production's picture
Austin Video Pr...
Activity Score 1274

Not sure about this one.

Ali Galu's picture
Ali Galu

Excelente!!! sin peros. El hallazgo del insight es muuuuuy bueno y la ejecución está bien.

NY Belfry's picture
NY Belfry
Activity Score 1045

I get what GrumpyArtDirector is saying, but this is showing me a two-pronged dilemma. You explain it: It's clearer, but it detracts the mood. You don't explain it: You won't necessarily get it. In fairness, I wouldn't have if it wasn't for the explanation. I like it for being different, but if it forces you to explain, maybe it's just not that excellent an idea.

Dzsoi's picture
Activity Score 8440

Having a crush on one's friend's sister is such a cliché I really don't think you have to explain that...

bryancanning's picture
Activity Score 8

Totally agree.

Spoonfeederxxx11's picture
Activity Score 184

The point is the thinker behind this was sort of lazy...

I think it could have been thought through some more especially the end line...

Being literal leaves nothing for the reader and that's what makes ideas clever, almost like a visual puzzle...

And when you get it, you are pissed at yourself for being tricked...