Fini: Friend's sister

The way you share says a lot.
You only became his friend because of his sister.

Advertising Agency: Borghi/Lowe, Sao Paulo, Brazil
Creative Directors: Fernando Nobre, Fabio Brigido
Art Director: Piu Afonseca
Copywriter: Pedro Corbett
Photographer: Denis Sitta
Executive Creative Directors: Jose Borghi, Fernando Nobre
Published: April 2014


damnson's picture
10506 pencils

I like the insight a lot, but not the execution.

An axe murderer of ads.

GrumpyArtDirector's picture
862 pencils

Is the explanation at the end really necessary?

kleenex's picture
36288 pencils

I like the explanation in the end.

Austin Video Production's picture
Austin Video Pr...
997 pencils

Not sure about this one.

Ali Galu's picture
Ali Galu

Excelente!!! sin peros. El hallazgo del insight es muuuuuy bueno y la ejecución está bien.

NY Belfry's picture
NY Belfry
1045 pencils

I get what GrumpyArtDirector is saying, but this is showing me a two-pronged dilemma. You explain it: It's clearer, but it detracts the mood. You don't explain it: You won't necessarily get it. In fairness, I wouldn't have if it wasn't for the explanation. I like it for being different, but if it forces you to explain, maybe it's just not that excellent an idea.

Dzsoi's picture
6719 pencils

Having a crush on one's friend's sister is such a cliché I really don't think you have to explain that...

bryancanning's picture
8 pencils

Totally agree.

Spoonfeederxxx11's picture
186 pencils

The point is the thinker behind this was sort of lazy...

I think it could have been thought through some more especially the end line...

Being literal leaves nothing for the reader and that's what makes ideas clever, almost like a visual puzzle...

And when you get it, you are pissed at yourself for being tricked...

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