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Findus Fraich’Frites: Grandchildren, 3

Findus Fraich’Frites: Grandchildren, 3
Your rating: None Average: 7.8 (72 votes)

Granny’s fries without the Granny

Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Cedric Auzannet
Copywriter: Benjamin Dessagne
Photographer: Achim Lippoth
Retouching: Stefan Kranefeld
Head of Art: Elena Mazzanti
Published: October 2009

27 Comments

Prof's picture 1503 pencils

me likey

Quite really.

s1bs's picture 394 pencils

yeah, it's cool

Guest's picture

Really nice one. Great photos also.

Guest's picture

Love it.

Guest's picture

Very insightful, but one was enough!!!!

Guest's picture

nice photo

Guest's picture

GREAAAAAAAAAAAAT INSIGHT!!!!!! LOVE IT.

Andrea Afeltra's picture 96 pencils

Ahahah it's totally cool.

alexander_bickov's picture 3323 pencils

Funny idea

Juan Cabral's picture 713 pencils
7

OK. It could be other products, but it is still OK.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Good idea and concept. But one was enough!

ruizigor's picture 10 pencils

Great insight! Works for me. :)

Jet Propulsion Lab's picture 10715 pencils

It's more of a positioning strategy than an insight. But I think it's a clever way to market the product. It could very well resonate with the consumer. I think it's cute as well as effective.

The same ad three times. But I've never been a complainer about that. If they want to call it a "campaign", so be it!

I like it.

silvi's picture 4174 pencils

Excellent!

hagemony's picture 347 pencils

yes! agreed with all above.

Sydney based jake's picture 115 pencils

swing, hit, nail, head, done. Nice work.

Guest's picture

nice but lazy, must have been able to do 3 diff executions.
how bout one of the kid having to put on a bad jersey that granny knitted.
not that hard is it.

rolling.stone's picture 2750 pencils

Liked the emotional approach of campaign

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~ Quite obviously, I have gathered no moss ! ~

gravity's picture 183 pencils
8

nice!

Yanay's picture 60 pencils

love it

Guest's picture
7

Great thought but the same execution three times.

Javier Ramírez's picture 1236 pencils

Y qué pasa con aquellos que perdimos ya a nuestras abuelas?
=(

Chief Creative Director Nexus BBDO

Guest's picture

same 3 time! but cool

Guest's picture

I don't get the meaning behind the ad. granny's fries?
mind to explain?

AXAY555's picture 578 pencils

ya plz someone explain the line & the insight...is it that this frites r same as granny's but without the granny

Tommy G.'s picture 913 pencils

excellent, love the edited colors in the boy's eyes.

fondafo's picture 418 pencils
3

It is funny!

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