Findus Fraich’Frites: Grandchildren, 3
Granny’s fries without the Granny
Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Cedric Auzannet
Copywriter: Benjamin Dessagne
Photographer: Achim Lippoth
Retouching: Stefan Kranefeld
Head of Art: Elena Mazzanti
Published: October 2009


27 Comments
me likey
Quite really.
yeah, it's cool
Really nice one. Great photos also.
Love it.
Very insightful, but one was enough!!!!
nice photo
GREAAAAAAAAAAAAT INSIGHT!!!!!! LOVE IT.
Ahahah it's totally cool.
Funny idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
OK. It could be other products, but it is still OK.
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
Good idea and concept. But one was enough!
Great insight! Works for me. :)
It's more of a positioning strategy than an insight. But I think it's a clever way to market the product. It could very well resonate with the consumer. I think it's cute as well as effective.
The same ad three times. But I've never been a complainer about that. If they want to call it a "campaign", so be it!
I like it.
Excellent!
yes! agreed with all above.
swing, hit, nail, head, done. Nice work.
nice but lazy, must have been able to do 3 diff executions.
how bout one of the kid having to put on a bad jersey that granny knitted.
not that hard is it.
Liked the emotional approach of campaign
-------------------------------------------------------------------
~ Quite obviously, I have gathered no moss ! ~
nice!
love it
Great thought but the same execution three times.
Y qué pasa con aquellos que perdimos ya a nuestras abuelas?
=(
Chief Creative Director Nexus BBDO
same 3 time! but cool
I don't get the meaning behind the ad. granny's fries?
mind to explain?
ya plz someone explain the line & the insight...is it that this frites r same as granny's but without the granny
excellent, love the edited colors in the boy's eyes.
It is funny!