Findus Fraich’Frites: Grandchildren, 3

Granny’s fries without the Granny

Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Cedric Auzannet
Copywriter: Benjamin Dessagne
Photographer: Achim Lippoth
Retouching: Stefan Kranefeld
Head of Art: Elena Mazzanti
Published: October 2009

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27 comments

Prof's picture
Prof
1453 pencils

me likey

Quite really.

s1bs's picture
s1bs
398 pencils

yeah, it's cool

Guest's picture
Guest

Really nice one. Great photos also.

Guest's picture
Guest

Love it.

Guest's picture
Guest

Very insightful, but one was enough!!!!

Guest's picture
Guest

nice photo

Guest's picture
Guest

GREAAAAAAAAAAAAT INSIGHT!!!!!! LOVE IT.

Andrea Afeltra's picture
Andrea Afeltra
96 pencils

Ahahah it's totally cool.

alexander_bickov's picture
alexander_bickov
3279 pencils

Funny idea

Juan Cabral's picture
Juan Cabral
709 pencils

OK. It could be other products, but it is still OK.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

Good idea and concept. But one was enough!

ruizigor's picture
ruizigor
10 pencils

Great insight! Works for me. :)

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

It's more of a positioning strategy than an insight. But I think it's a clever way to market the product. It could very well resonate with the consumer. I think it's cute as well as effective.

The same ad three times. But I've never been a complainer about that. If they want to call it a "campaign", so be it!

I like it.

silvi's picture
silvi
4172 pencils

Excellent!

hagemony's picture
hagemony
335 pencils

yes! agreed with all above.

Sydney based jake's picture
Sydney based jake
115 pencils

swing, hit, nail, head, done. Nice work.

Guest's picture
Guest

nice but lazy, must have been able to do 3 diff executions.
how bout one of the kid having to put on a bad jersey that granny knitted.
not that hard is it.

rolling.stone's picture
rolling.stone
2740 pencils

Liked the emotional approach of campaign

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~ Quite obviously, I have gathered no moss ! ~

gravity's picture
gravity
181 pencils

nice!

Yanay's picture
Yanay
60 pencils

love it

Guest's picture
Guest

Great thought but the same execution three times.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Y qué pasa con aquellos que perdimos ya a nuestras abuelas?
=(

Chief Creative Director Nexus BBDO

Guest's picture
Guest

same 3 time! but cool

Guest's picture
Guest

I don't get the meaning behind the ad. granny's fries?
mind to explain?

AXAY555's picture
AXAY555
578 pencils

ya plz someone explain the line & the insight...is it that this frites r same as granny's but without the granny

Tommy G.'s picture
Tommy G.
897 pencils

excellent, love the edited colors in the boy's eyes.

fondafo's picture
fondafo
418 pencils

It is funny!

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