Finding Nemo DM

July 2006
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This edible DM piece was sent to media planners and buyers before lunchtime to encourage them to book advertising space in TV2's Sunday Premier Movies. The DM piece generated unprecedented enquiries to the sales team, 100% of ad space in this property and 90% recall of the DM.

Advertising Agency: Saatchi&Saatchi, Auckland

Comments (6)

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bknowlden's picture
3647 Activity Scores

I agree with not killing the hero, it lacks substance and logic. Though it is fun, try sending it to the children who were going to see the movie, think that would work? Advertising is about subtle incinuation - nudging towards our clients products or services, does anyone think this says "Our movie will be the death of ..." Fill in the blank, maybe "...your advertising budget", but that wouldn't sell. Fun, yes. Effective, I'm sure. Good advertising? ...

As for the person who said "MADE in the USA"'s comment, it doesn't matter if this was edible and the others weren't. If I take the CANNES Grand Prix winning LEGO ad but put in a pyarmid and change the ocean to sand, it still wasn't mine and I still ripped it off. I have no idea which came frist in this case, the chicken or the egg, but stealing is exactly that. Sorry.