Find Your Yang: It’s harder on your own, Seesaw

findyouryang.com

Teaming up makes it easier to break into advertising. Findyouryang.com is a place for young copywriters, art directors, photographers, designers and illustrators to find their creative soul-mate.

Advertising Agency: Ursa, Sydney, Australia
Creative Director: Denis Mamo
Art Directors: Luke Martin, Kieran Antill, Nils Eberhardt
Copywriter: Alistair Geikie
Photographer: Andreas Bommert
Additional credits: Electric Art, Phoric
Published: June 2009

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13 comments

Muhammad Imran's picture
Muhammad Imran
614 pencils

good concept! its little hard to understand especially when you don't know what the hell is yang!

ivan's picture
ivan

Do you think there are creatives out there who don't know about Ying and Yang?

Ivan Raszl, admin of AotW

Reality Check's picture
Reality Check
1793 pencils

Ivan, it's amazing that whenever we readers see your comments, you're always smiling ;-)

ivan's picture
ivan

I'm almost always smiling anyway, so it's pretty realistic. :)

Ivan Raszl, admin of AotW

Guest's picture
Guest

but, i feel it pretty 'plastic smile'..... :)

Muhammad Imran's picture
Muhammad Imran
614 pencils

i didn't say that lol :)

Guest's picture
Guest

would you hire a creative who doesn't know what Yang is?

I certailny would think he/she is just too ignorant for my agency.

Guest's picture
Guest

This campaign will be effective in china, taiwan and hong kong

SoCH_TO's picture
SoCH_TO
953 pencils

lovely Idea !!

Art Direction is good !!

Live with Passion

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Sobre los otros comentarios, no creo que haya alguien que no sepa que es Ying, sobretodo si abajo dice Yang.
Creo que son bastante buenas las piezas. El recurso de las letras corporeas puede estar un poco gastado pero el que sean un disfraz, las vuelve graciosas.

Chief Creative Director Nexus BBDO

Guest's picture
Guest

I get the finding your Yang part. But shouldn't there be more of a disparity between your yin and your yang? Seems like a missed opportunity.

Oh... and what the hell is this selling?

Blashyrkh's picture
Blashyrkh
32698 pencils

I'm sorry but, finding Yang means finding your opposite, enemy, contrary?!!! As far as I know it is not "soul-mate". Something missed?

Guest's picture
Guest

yes, you missed the real meaning of Yang.

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