Comments (24)

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Highest Rated

matks's picture
Activity Score 476

It's a great car ad! Respect! Why didn't it get Golden Drum? Good luck in Cannes though!

kgeiger's picture
Activity Score 7306


Brainsugar's picture
Activity Score 1627

This is a very very good idea!!!
I love that.

punkws's picture
Activity Score 6

i donnot get it
can somebody explain it?

ivan's picture

VW transporter can fit inside.

puppiepoppy's picture
Activity Score 1634

Why not find the hidden ant inside? Or dog? Or the Art Director? Or whatever???

PappySoppy's picture

or a PuppiePoppy?
"Wwwhimper Wwwhimper"

bartwhite's picture
Activity Score 80

Very nice!'s picture
Activity Score 1021

absolutly fastastic copy,
very clever

cosmin's picture
Activity Score 32

oldschool idea, but very nice

elmikel's picture
Activity Score 1147

Simple and clever. Well done!

>>> Dobrá práca chalani!

Kaz's picture
Activity Score 163

Hah.... nice

Piet Miller's picture
Piet Miller

It's not true! There's no Volkswagen transporter inside. You want to know how I know? Because it would never fit. Unless this is a special made very big Boxer.

ivan's picture

Of course not, but this should not be taken literally. This is just a funny way to say ours is bigger than yours.

andrej dwin's picture
andrej dwin
Activity Score 937

I'd say it's not inside, but standing behind it. but you can't see it, because it's smaller.
*the best skate/snow/surfing videos and pictures.
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Rog's picture
Activity Score 6082

Cheeky, but done.

>>>> That's not an ad. THIS is an ad.

sacadelic's picture
Activity Score 10


Guest's picture

playing peek-a-boo yea? ....... caught ya......heeehee

Guest's picture

What was volkswagen's reply to this?:)

proverbialthought's picture
Activity Score 278

Besides the ZING on the copy I will tell you why this is a great ad. How long do you think curious consumers will stare at this ad before they realize that there is no hidden Transporter in it? By that time the image of this van will be firmly planted in their memories... BRILLIANT!!! Does anybody feel guilty or silly for looking for a hidden car?


John Dunbar's picture
John Dunbar

dear all,

one big bad thing on this is, that this ad had never seen the light of the day, here, in Slovakia... it is fictional campaign that never happen. it is one of that concepts, that remains useless in desk drawer, just because client would never have courage to bring it on real campaign... then, I think, are much worthy such concepts, which brings brilliant creative even in this hard circumstances.

moreover, i find this concept weak, single-sided and i could not accept it as good creative - it comes to me like in kindergarten quarrel: "I am bigger!" "Not, you aren't! I'm!". even i like the simplicity of art-direction.

Guest's picture

It's a simple idea that works.

johamburg's picture
fabiodebrot's picture
Activity Score 29

i didn`t get it

matks's picture
Activity Score 476

It's a great car ad! Respect! Why didn't it get Golden Drum? Good luck in Cannes though!