Finansbank: Zeppelin

Unexpectedly fast project finance. Hassle-free, instant construction loans starting from just 1.64%

Advertising Agency: DDB&CO. Istanbul, Turkey
Creative Director / Copywriter: Karpat Polat
Advertiser's Supervisor: Asli Aliveren
Account Supervisors: Lesilie Kandinyoti Mori, Emine Sarpyener
Art Director: Caglar Eser
Illustrators: Caglar Eser, Selim Sahin

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26 comments

houqiaoli's picture
houqiaoli
60 pencils

would anybody can explain this for me?.......cant get it exactly

BogdanGC's picture
BogdanGC
10 pencils

it's not that hard to understand actually... and in my opinion it has nothing to do with 9/11 as some commenters below implied.
The Zepellin is flying very slow, right, and the construction loans & work are so fast that the building traps inside the flying object. It's far fetched, ofcourse, but it's a good ad.

houqiaoli's picture
houqiaoli
60 pencils

does it mean the building can be finished fast enough to catch a ballon?

Mandark's picture
Mandark
407 pencils

try making it an outdoor and post it in new york. what is this?!!! fast growing? not working...

"U think it's perfect?! Press delete and start again!"

Hibon's picture
Hibon
3731 pencils

3/10....was this on short list at Cannes??....hope not.

Simple ideas are the best !

Ad_Man's picture
Ad_Man
828 pencils

Winner, actually. Silver.
It's pretty good. Great art direction and great idea.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

magintosh's picture
magintosh
62 pencils

reminds me of 9-11, i'm not a fan of this execution.

Singularity's picture
Singularity
202 pencils

I can see how the thought process led to this campaign, but it really isn't effective.

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

tirthomitro's picture
tirthomitro
2696 pencils

!!!!!!!!!!!!!!!
????????????

they showed me a picture & i laughed
dignity has never been photographed

sirvan's picture
sirvan
29870 pencils

This is a one-off. The birds execution only. These other two are terrible.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

I agree. Birds good. This bad.

Guest's picture
Guest

Y quien se cree eso?
3/10

Jesterbrand's picture
Jesterbrand
142 pencils

Too soon? I can see how this could be interpreted in a bad way... least it was a zep.

Otherwise, I do like this series. I like the "freeze frame" moment in time type images like these.

Guest's picture
Guest

diff execution seen somewhere before

dsklan's picture
dsklan
1927 pencils

9.11.1920

Guest's picture
Guest

Shame, shame, shame, taking the piss out of 9/11 like that. Remember the victims.

JamaisVu's picture
JamaisVu
410 pencils

Grow some balls and stop being such an emo.

jsptrck404's picture
jsptrck404
437 pencils

agreed

| think small |

elyoshiro's picture
elyoshiro
543 pencils

jajaja i like more the last coment
jajajaj

everartz's picture
everartz
7589 pencils

the balloon flies slow and their loan builds fast, so the building is hit by the balloon coz the building process is too quick... this is my understanding and its far too fetched, apart from the reminder that it looks like 9/11 accident...

| Everartz |

jsptrck404's picture
jsptrck404
437 pencils

yes, but the brilliant skittles work that everybody loves with a singing rabbit, a beard that feeds people skittles and other such absurdities, well, that's perfectly acceptable.

| think small |

Guest's picture
Guest

For me it's an overpromise and it's clearly a scam - a beautifully shot campaign aimed at property developers - gimme a break.
Not surprised it got up at cannes, scam nest pas une probleme as long as it lokks nice and has a logo in the bottom right corner.

Guest's picture
Guest

Lovely campaign

Guest's picture
Guest

if you havent see the portrait in the album of led zeppelin , yall not understans

THE MORE YOU KNOW THE BEST YOU ARE IN ADVERTISING ,

Gopi Kannan's picture
Gopi Kannan
6 pencils

The brand's message is conveyed loud and clear and the art direction deliver's the concept's impact to the T... only...it's got a shade of negativity in it w.r.t 9/11... so the brand might get associated with negative emotions...
Powerfull ad but equally harmfull too!

kaustubhmax's picture
kaustubhmax
55 pencils

Birds are great !!!

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