Finansbank auto insurance: Accident

Call us before things go wrong.

Advertising Agency: DDB&Co. Istanbul, Turkey
Creative Director: Karpat Polat
Copywriter: Bahadirhan Peksen
Account Manager: Leslie Kandiyoti Mori
Art Director: Selim Unlusoy
Account Executive/Special: Emine Sarpyener
Other additional credits: Filiz Rezazade, Serkan Mustafaoglu, Mehmet Hasilci

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14 comments

Guest's picture
Guest

Simple. Effective. Nice.

Guest's picture
Guest

wow an upside down car...love it...simple n direct

shahidali's picture
shahidali
4063 pencils

isn't it complicating the simple message? why do u need the car wind shield if the message is in the bill borad? just show that.

shahid

kbx911's picture
kbx911
916 pencils

agree, maybe showing an upside down billboard that reads striaght when teh car is upside down would have been better

You Are What You Expect

Guest's picture
Guest

But then the surprise would fade away. This way at the very first second you see the ad it seems like an usual billboard standing side of the road. But after a few seconds later you see that you are actually in a car which is upside down.

So, I think it works better this way.

agraciotti's picture
agraciotti
22 pencils

agree. The few seconds before the "revelation" works very nice

tirthomitro's picture
tirthomitro
2720 pencils

catches you in the wrong foot.

they showed me a picture & i laughed
dignity has never been photographed

talkingisfree's picture
talkingisfree
2565 pencils

Really nice, so simple, so perfect. Congrats!

Chopper's picture
Chopper
1015 pencils

Door button: you see it just because of comments.
At least some damage to the glass.

sush's picture
sush
518 pencils

nice

sue

kgeiger's picture
kgeiger
7027 pencils

This is nice.

soulsentwine's picture
soulsentwine
88 pencils

A little damage on the window could be more effective.

Guest's picture
Guest

it is effective for advertisers who seek the detail or to ordinary people?

Migzter13's picture
Migzter13
973 pencils

always loved exceptionaly done insurance ads.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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