Financial Times: Seeing Stars

The Eurozone crisis. How hard will it hit America?
For a global perspective, subscribe at ft.com/subscribe

To encourage American readers to take more of a global perspective, DDB UK have created a topical press advertisement for the Financial Times featuring Barack Obama. Using the stars from the EU flag the execution shows the possible effect of a hard-hitting Eurozone crisis with a touch of wit and humour.

Advertising Agency: DDB, UK
Executive Creative Director: Jeremy Craigen
Creative Directors: Matt Lee, Pete Heyes
Art Directors: Aaron McGurk, Chris Lapham
Copywriters: Chris Lapham, Aaron McGurk
Design: Aaron McGurk
Account Team: Charlie Elliot, Flemming Lerche

9 comments

chicagohour's picture
chicagohour
361 pencils

college work

Hmmmmm

BLOODY FOOL's picture
BLOODY FOOL
199 pencils

nothing great :(

iambusy's picture
iambusy
2219 pencils

agree with chcago

busy.

bembridge's picture
bembridge
72 pencils

Probably as others have suggested a bit obvious. But think will have stopping power in newspapers where it will run. I think the eye flow of messaging is terrible though as you get the key image then have to work all the way back to top right for the story/ selling message......

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

kleenex's picture
kleenex
34155 pencils

not bad, but not great at all.

simonsimmons's picture
simonsimmons
13 pencils

God, the rubbish people write on here!

I bet none of you have ever produced or even know what a great ad is! This is classic DDB - simple, witty and has great standout.
A very good job, very well done.

@bembridge - you talk about eye flow of messaging, yet your website is one of the worst designed i've seen. The layout of it is abysmal!?!

Please think before you write and then sign off with your URL...

charithco's picture
charithco
257 pencils

if you try to come up with something would be better idea.. it work for me though

"Art is my life's satisfaction"

killazol1's picture
killazol1
354 pencils

peace all over the world

arvin's picture
arvin
341 pencils

student work

Log in or register to post comments