Advertisement

Seeing Stars

Agency: 
Published/Aired: 
May 2012
9925
Description: 

To encourage American readers to take more of a global perspective, DDB UK have created a topical press advertisement for the Financial Times featuring Barack Obama. Using the stars from the EU flag the execution shows the possible effect of a hard-hitting Eurozone crisis with a touch of wit and humour.

Print advertisment created by DDB, United Kingdom for Financial Times, within the category: Media.

The Eurozone crisis. How hard will it hit America?
For a global perspective, subscribe at ft.com/subscribe

Advertising Agency: DDB, UK
Executive Creative Director: Jeremy Craigen
Creative Directors: Matt Lee, Pete Heyes
Art Directors: Aaron McGurk, Chris Lapham
Copywriters: Chris Lapham, Aaron McGurk
Design: Aaron McGurk
Account Team: Charlie Elliot, Flemming Lerche

Comments (9)

Log in or register to post comments

Highest Rated

killazol1's picture
killazol1
Activity Score 354

peace all over the world

chicagohour's picture
chicagohour
Activity Score 384

college work

Hmmmmm

BLOODY FOOL's picture
BLOODY FOOL
Activity Score 199

nothing great :(

iambusy's picture
iambusy
Activity Score 2219

agree with chcago

busy.

bembridge's picture
bembridge
Activity Score 72

Probably as others have suggested a bit obvious. But think will have stopping power in newspapers where it will run. I think the eye flow of messaging is terrible though as you get the key image then have to work all the way back to top right for the story/ selling message......

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

kleenex's picture
kleenex
Activity Score 48079

not bad, but not great at all.

simonsimmons's picture
simonsimmons
Activity Score 13

God, the rubbish people write on here!

I bet none of you have ever produced or even know what a great ad is! This is classic DDB - simple, witty and has great standout.
A very good job, very well done.

@bembridge - you talk about eye flow of messaging, yet your website is one of the worst designed i've seen. The layout of it is abysmal!?!

Please think before you write and then sign off with your URL...

charithco's picture
charithco
Activity Score 266

if you try to come up with something would be better idea.. it work for me though

"Art is my life's satisfaction"

killazol1's picture
killazol1
Activity Score 354

peace all over the world

arvin's picture
arvin
Activity Score 341

student work

Advertisement