Financial Times: Seeing Stars

The Eurozone crisis. How hard will it hit America?
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To encourage American readers to take more of a global perspective, DDB UK have created a topical press advertisement for the Financial Times featuring Barack Obama. Using the stars from the EU flag the execution shows the possible effect of a hard-hitting Eurozone crisis with a touch of wit and humour.

Advertising Agency: DDB, UK
Executive Creative Director: Jeremy Craigen
Creative Directors: Matt Lee, Pete Heyes
Art Directors: Aaron McGurk, Chris Lapham
Copywriters: Chris Lapham, Aaron McGurk
Design: Aaron McGurk
Account Team: Charlie Elliot, Flemming Lerche

May 2012


chicagohour's picture
384 pencils

college work


BLOODY FOOL's picture
199 pencils

nothing great :(

iambusy's picture
2219 pencils

agree with chcago


bembridge's picture
72 pencils

Probably as others have suggested a bit obvious. But think will have stopping power in newspapers where it will run. I think the eye flow of messaging is terrible though as you get the key image then have to work all the way back to top right for the story/ selling message......

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant

kleenex's picture
41162 pencils

not bad, but not great at all.

simonsimmons's picture
13 pencils

God, the rubbish people write on here!

I bet none of you have ever produced or even know what a great ad is! This is classic DDB - simple, witty and has great standout.
A very good job, very well done.

@bembridge - you talk about eye flow of messaging, yet your website is one of the worst designed i've seen. The layout of it is abysmal!?!

Please think before you write and then sign off with your URL...

charithco's picture
266 pencils

if you try to come up with something would be better idea.. it work for me though

"Art is my life's satisfaction"

killazol1's picture
354 pencils

peace all over the world

arvin's picture
341 pencils

student work

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