Financial Times: Essential, SWAT

Some tools aren’t a luxury
FT subscriptions. Relevant content customised for you.
We live in Financial Times

Advertising Agency: DDB UK, London, UK
Creative Directors: Sam Oliver, Shishir Patel
Art Director: Rob Messeter
Copywriter: Mike Crowe

September, 2010


Guest's picture

Really nice looking ads but can't help any tool a luxury? It's a tool.

lessismore's picture
251 pencils

i agree

Guest's picture

Yes, some tools are a luxury. A pneumatic nail gun is a luxury compared to a traditional hammer and nail. Both get the same job done, one more easily than the other.

Guest's picture

Right. is any tool a luxury?

Dzsoi's picture
8001 pencils

I agree, I thought it was mis-translation but this ad is from the UK. And I don't find the concept itself clever, deep or relevant enough for a product like Financial Times.

L. Montandon's picture
L. Montandon
13 pencils

So, now the special forces needs to use FT Subscriptions?
kkkkkk, i don't think so.

Sushi lover's picture
Sushi lover
907 pencils

where is the tool?

Dream needs to be big!

Guest's picture

the policemen come from Pilipinas

Guest's picture

Really now, and where are you from?

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