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Essential, SWAT

Agency: 
Published/Aired: 
September 2010
Description: 

Some tools aren’t a luxury
FT subscriptions. Relevant content customised for you.
www.ft.com/essential
We live in Financial Times

Advertising Agency: DDB UK, London, UK
Creative Directors: Sam Oliver, Shishir Patel
Art Director: Rob Messeter
Copywriter: Mike Crowe

Comments (9)

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Highest Rated

Guest's picture
Guest

Yes, some tools are a luxury. A pneumatic nail gun is a luxury compared to a traditional hammer and nail. Both get the same job done, one more easily than the other.

Guest's picture
Guest

Really nice looking ads but can't help wondering...is any tool a luxury? It's a tool.

lessismore's picture
lessismore
Activity Score 251

i agree

Guest's picture
Guest

Yes, some tools are a luxury. A pneumatic nail gun is a luxury compared to a traditional hammer and nail. Both get the same job done, one more easily than the other.

Guest's picture
Guest

Right. is any tool a luxury?

Dzsoi's picture
Dzsoi
Activity Score 8135

I agree, I thought it was mis-translation but this ad is from the UK. And I don't find the concept itself clever, deep or relevant enough for a product like Financial Times.

L. Montandon's picture
L. Montandon
Activity Score 13

So, now the special forces needs to use FT Subscriptions?
kkkkkk, i don't think so.

Sushi lover's picture
Sushi lover
Activity Score 907

where is the tool?

Dream needs to be big!

Guest's picture
Guest

the policemen come from Pilipinas

Guest's picture
Guest

Really now, and where are you from?

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