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Financial Times: Essential, SWAT

Financial Times: Essential, SWAT
Your rating: None Average: 5.7 (20 votes)

Some tools aren’t a luxury
FT subscriptions. Relevant content customised for you.
www.ft.com/essential
We live in Financial Times

Advertising Agency: DDB UK, London, UK
Creative Directors: Sam Oliver, Shishir Patel
Art Director: Rob Messeter
Copywriter: Mike Crowe
Published: September 2010

9 Comments

Guest's picture
Guest | Wed, 2010-09-01 15:46

Really nice looking ads but can't help wondering...is any tool a luxury? It's a tool.

lessismore's picture 251 pencils
lessismore | Thu, 2010-09-02 02:07

i agree

Guest's picture
Guest | Thu, 2010-09-16 12:48

Yes, some tools are a luxury. A pneumatic nail gun is a luxury compared to a traditional hammer and nail. Both get the same job done, one more easily than the other.

Guest's picture
Guest | Wed, 2010-09-01 22:01

Right. is any tool a luxury?

Dzsoi's picture 4987 pencils
Dzsoi | Thu, 2010-09-02 05:32

I agree, I thought it was mis-translation but this ad is from the UK. And I don't find the concept itself clever, deep or relevant enough for a product like Financial Times.

L. Montandon's picture 13 pencils
L. Montandon | Thu, 2010-09-02 08:26

So, now the special forces needs to use FT Subscriptions?
kkkkkk, i don't think so.

Sushi lover's picture 895 pencils
Sushi lover | Thu, 2010-09-02 08:55

where is the tool?

Dream needs to be big!

Guest's picture
Guest | Thu, 2010-09-02 23:13

the policemen come from Pilipinas

Guest's picture
Guest | Sun, 2010-09-05 20:36

Really now, and where are you from?

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