Some tools aren’t a luxury
FT subscriptions. Relevant content customised for you.
www.ft.com/essential
We live in Financial Times
Advertising Agency: DDB UK, London, UK
Creative Directors: Sam Oliver, Shishir Patel
Art Director: Rob Messeter
Copywriter: Mike Crowe
Published: September 2010
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9 Comments
Really nice looking ads but can't help wondering...is any tool a luxury? It's a tool.
i agree
Yes, some tools are a luxury. A pneumatic nail gun is a luxury compared to a traditional hammer and nail. Both get the same job done, one more easily than the other.
Right. is any tool a luxury?
I agree, I thought it was mis-translation but this ad is from the UK. And I don't find the concept itself clever, deep or relevant enough for a product like Financial Times.
So, now the special forces needs to use FT Subscriptions?
kkkkkk, i don't think so.
where is the tool?
Dream needs to be big!
the policemen come from Pilipinas
Really now, and where are you from?