Financial Times: Essential, Paratrouper

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Advertising Agency: DDB UK, London, UK
Creative Directors: Sam Oliver, Shishir Patel
Art Director: Rob Messeter
Copywriter: Mike Crowe
Published: September 2010


Anonymous Author's picture
Anonymous Author
1541 pencils

Yes. You'd better buy a parachute before going parachuting.

Write a wise saying and your name will live forever – Anonymous.

Guest's picture

How does this ad even make any sense? In all situations the missing "tool" is, in fact, the most important thing required. The whole concept is totally off.

michelangelo's picture
660 pencils

what the ????

jimkuz's picture
414 pencils

Love this - attention getting - thought provoking

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