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Essential, Paratrouper

Agency: 
Published/Aired: 
September 2010
Description: 

Some tools aren’t a luxury
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www.ft.com/essential
We live in Financial Times

Advertising Agency: DDB UK, London, UK
Creative Directors: Sam Oliver, Shishir Patel
Art Director: Rob Messeter
Copywriter: Mike Crowe

Comments (4)

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Highest Rated

jimkuz's picture
jimkuz
Activity Score 410

Love this - attention getting - thought provoking

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Yes. You'd better buy a parachute before going parachuting.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

How does this ad even make any sense? In all situations the missing "tool" is, in fact, the most important thing required. The whole concept is totally off.

michelangelo's picture
michelangelo
Activity Score 660

what the ????

jimkuz's picture
jimkuz
Activity Score 410

Love this - attention getting - thought provoking

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