Financial Times: Essential, Paratrouper
Some tools aren’t a luxury
FT subscriptions. Relevant content customised for you.
www.ft.com/essential
We live in Financial Times
Advertising Agency: DDB UK, London, UK
Creative Directors: Sam Oliver, Shishir Patel
Art Director: Rob Messeter
Copywriter: Mike Crowe
Published: September 2010
4 Comments
Yes. You'd better buy a parachute before going parachuting.
Write a wise saying and your name will live forever – Anonymous.
http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth
How does this ad even make any sense? In all situations the missing "tool" is, in fact, the most important thing required. The whole concept is totally off.
what the ????
Love this - attention getting - thought provoking