Financial Times: Essential, Paratrouper

Some tools aren’t a luxury
FT subscriptions. Relevant content customised for you.
www.ft.com/essential
We live in Financial Times

Advertising Agency: DDB UK, London, UK
Creative Directors: Sam Oliver, Shishir Patel
Art Director: Rob Messeter
Copywriter: Mike Crowe
Published: September 2010

Related videos by Shutterstock

4 comments

Anonymous Author's picture
Anonymous Author
1541 pencils

Yes. You'd better buy a parachute before going parachuting.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

How does this ad even make any sense? In all situations the missing "tool" is, in fact, the most important thing required. The whole concept is totally off.

michelangelo's picture
michelangelo
660 pencils

what the ????

jimkuz's picture
jimkuz
404 pencils

Love this - attention getting - thought provoking

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments