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Agency: 
Published/Aired: 
December 2011
Description: 

Retouching: Yelle@livingroom.be

And you, why do you read?

Advertising Agency: Air, Brussels, Belgium
Creative Directors: Grégory Ginterdaele, Marie-Laure Cliquennois
Art Director: Antoinette Ribas
Copywriter: Philippe Fass
Artist: Isaac Salazar
Photographer: Marc Paeps
Graphic Designer: Clara Climent

Comments (17)

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Highest Rated

kleenex's picture
kleenex
Activity Score 45846

I love the idea.

Hadrons's picture
Hadrons
Activity Score 6017

love it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Overused concept borrowed from the art world.
http://helablog.com/2011/11/beyond-impressive-cut-out-book-art/

andylefty's picture
andylefty
Activity Score 4535

Wow

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Exactly. That's why, IMO, the creatives should've pushed this beyond the inspiration they got from this and the art world.

philippefass's picture
philippefass
Activity Score 12

A word from the creatives...
Indeed, as you can see in the credits, we collaborated with the artist Isaac G Salazar on this campaign.
We commissioned him to create these four beautiful executions for our campaign idea: 'And you, why do you read?'

simonds08's picture
simonds08
Activity Score 598

It looks nice. Won't make me read more, but might make readers visit them... which I imagine is the intended audience anyway.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Message is nice, a bit similar to what the project I'm working on at school, our message is 'the story is bigger than the book'. This visual is a bit done before, as pointed out.

Butch's picture
Butch
Activity Score 25
Nike Diesel's picture
Nike Diesel
Activity Score 13630

Thanks. I was looking for this but couldn't find it :)

philippefass's picture
philippefass
Activity Score 12

A word from the creatives...
Indeed, as you can see in the credits, we collaborated with the artist Isaac G Salazar on this campaign.
We commissioned him to create these four beautiful executions for our campaign idea: 'And you, why do you read?'

andylefty's picture
andylefty
Activity Score 4535

Wrong time to say you missed an f?

mmackinven's picture
mmackinven
Activity Score 1608

I've been waiting for this concept to come out... Took it's time IMO.

adgoodie's picture
adgoodie
Activity Score 184

Retarded campaign. Especially when you spell the word incorrectly. Fire your copywriter.

philippefass's picture
philippefass
Activity Score 12

A word from the copywriter...
This is how you spell it in French, original language of the ad :-)

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

captcha concpet? i love

Wordfruit's picture
Wordfruit
Activity Score 1023

Pretty good.

I think the point that it's done isn't really an issue. For copywriters and art directors looking at art and stuff a lot, something might seem over-used when for most joe bloggses, it's still newish. And so much stuff is done -- that can't be a major criteria for a job.

kleenex's picture
kleenex
Activity Score 45846

I love the idea.

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