Filigranes: Snif

And you, why do you read?

Advertising Agency: Air, Brussels, Belgium
Creative Directors: Grégory Ginterdaele, Marie-Laure Cliquennois
Art Director: Antoinette Ribas
Copywriter: Philippe Fass
Artist: Isaac Salazar
Photographer: Marc Paeps
Retouching: Yelle@livingroom.be
Graphic Designer: Clara Climent
Published: December 2011

Related videos by Shutterstock

17 comments

Hadrons's picture
Hadrons
5743 pencils

love it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Nike Diesel's picture
Nike Diesel
13339 pencils

Overused concept borrowed from the art world.
http://helablog.com/2011/11/beyond-impressive-cut-out-book-art/

andylefty's picture
andylefty
4533 pencils

Wow

Nike Diesel's picture
Nike Diesel
13339 pencils

Exactly. That's why, IMO, the creatives should've pushed this beyond the inspiration they got from this and the art world.

philippefass's picture
philippefass
12 pencils

A word from the creatives...
Indeed, as you can see in the credits, we collaborated with the artist Isaac G Salazar on this campaign.
We commissioned him to create these four beautiful executions for our campaign idea: 'And you, why do you read?'

simonds08's picture
simonds08
598 pencils

It looks nice. Won't make me read more, but might make readers visit them... which I imagine is the intended audience anyway.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Message is nice, a bit similar to what the project I'm working on at school, our message is 'the story is bigger than the book'. This visual is a bit done before, as pointed out.

Butch's picture
Butch
25 pencils
Nike Diesel's picture
Nike Diesel
13339 pencils

Thanks. I was looking for this but couldn't find it :)

philippefass's picture
philippefass
12 pencils

A word from the creatives...
Indeed, as you can see in the credits, we collaborated with the artist Isaac G Salazar on this campaign.
We commissioned him to create these four beautiful executions for our campaign idea: 'And you, why do you read?'

andylefty's picture
andylefty
4533 pencils

Wrong time to say you missed an f?

mmackinven's picture
mmackinven
1592 pencils

I've been waiting for this concept to come out... Took it's time IMO.

adgoodie's picture
adgoodie
176 pencils

Retarded campaign. Especially when you spell the word incorrectly. Fire your copywriter.

philippefass's picture
philippefass
12 pencils

A word from the copywriter...
This is how you spell it in French, original language of the ad :-)

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

captcha concpet? i love

Wordfruit's picture
Wordfruit
1023 pencils

Pretty good.

I think the point that it's done isn't really an issue. For copywriters and art directors looking at art and stuff a lot, something might seem over-used when for most joe bloggses, it's still newish. And so much stuff is done -- that can't be a major criteria for a job.

kleenex's picture
kleenex
25708 pencils

I love the idea.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments