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HaHaHa!

Agency: 
Published/Aired: 
December 2011
Description: 

Retouching: Yelle@livingroom.be

Print advertisment created by Air, Belgium for Filigranes, within the category: Retail Services.

And you, why do you read?

Advertising Agency: Air, Brussels, Belgium
Creative Directors: Grégory Ginterdaele, Marie-Laure Cliquennois
Art Director: Antoinette Ribas
Copywriter: Philippe Fass
Artist: Isaac Salazar
Photographer: Marc Paeps
Graphic Designer: Clara Climent

Comments (10)

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Highest Rated

pissenlit's picture
pissenlit
Activity Score 3

lazy concept... and overdone... and really, is this what you get when you read a book? a haha, a snif snif or a wow??? this is sooooo reducing about all the richness of litterature and reading a book... POOR

Hadrons's picture
Hadrons
Activity Score 6017

:-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Butch's picture
Butch
Activity Score 25
LeeHarvey's picture
LeeHarvey
Activity Score 3045

OUCH!

philippefass's picture
philippefass
Activity Score 12

A word from the creatives...
Indeed, as you can see in the credits, we collaborated with the artist Isaac G Salazar on this campaign.
We commissioned him to create these four beautiful executions for our campaign idea: 'And you, why do you read?'

andylefty's picture
andylefty
Activity Score 4535

It's a beautiful image, however not convincing.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Because they have nothing to say.

NicoCiego's picture
NicoCiego
Activity Score 1033

forced.

5turla's picture
5turla
Activity Score 2

comic sans?

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

not bad

pissenlit's picture
pissenlit
Activity Score 3

lazy concept... and overdone... and really, is this what you get when you read a book? a haha, a snif snif or a wow??? this is sooooo reducing about all the richness of litterature and reading a book... POOR

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