Filigranes: HaHaHa!

And you, why do you read?

Advertising Agency: Air, Brussels, Belgium
Creative Directors: Grégory Ginterdaele, Marie-Laure Cliquennois
Art Director: Antoinette Ribas
Copywriter: Philippe Fass
Artist: Isaac Salazar
Photographer: Marc Paeps
Retouching: Yelle@livingroom.be
Graphic Designer: Clara Climent
Published: December 2011

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10 comments

Hadrons's picture
Hadrons
5743 pencils

:-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Butch's picture
Butch
25 pencils
LeeHarvey's picture
LeeHarvey
3045 pencils

OUCH!

philippefass's picture
philippefass
12 pencils

A word from the creatives...
Indeed, as you can see in the credits, we collaborated with the artist Isaac G Salazar on this campaign.
We commissioned him to create these four beautiful executions for our campaign idea: 'And you, why do you read?'

andylefty's picture
andylefty
4533 pencils

It's a beautiful image, however not convincing.

Nike Diesel's picture
Nike Diesel
13339 pencils

Because they have nothing to say.

NicoCiego's picture
NicoCiego
1035 pencils

forced.

5turla's picture
5turla
2 pencils

comic sans?

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

not bad

pissenlit's picture
pissenlit
3 pencils

lazy concept... and overdone... and really, is this what you get when you read a book? a haha, a snif snif or a wow??? this is sooooo reducing about all the richness of litterature and reading a book... POOR

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