PRESENTSFashion

13 comments

juliangray's picture
juliangray
987 pencils

I already saw reebook and nike trying to get this "real runers" target. The line needs work at least in english.. using a question to involve the reader is not interesting enough. And the 3rd line twist, having read the reebook and nike ads with the same tone, lacks of impact.

even so i like the visual.

Lol's picture
Lol
127 pencils

This line didn't worked out. But the other two are great.
It's really hard to translate things and still get the same impact.

Even so, congratulations to Santa Clara. Great work, awesome art direction.

TRICKY's picture
TRICKY
3950 pencils

very Nice art direction indeed out of the Box

The man who stops advertising to save money is like the man who stops the clock to save time

Zemane's picture
Zemane
284 pencils

"Using a question to involve the reader is not interesting enough."

Oh, no! The power-point guy is coming... Save your lives!

"Talent is luck. The important thing in life is courage."

juliangray's picture
juliangray
987 pencils

Power point guy? Are you willing to back it up with something?

If you think that writing a simple minded question is a good headline, well then why do we even have copywriters? Lets go back to the "TIRED?" headlines, and it would be fine with you, after all youll have an easier job.

"Lets just write crappy lines and let the art team work" aint that right?

The main problem wich i stated is that the message itself is weak cause of the overuse by the competition. It lacks of impact, it has been seen before, and the headline does not take it further at all(in fact takes it down a nodge). But if you want to play sarcastic comment writer, getting quotes out of context, go ahead.

credosian's picture
credosian
272 pencils

i like the art direction

in fact i love it

somehow--- the copy/idea dosent entice a 'runners' segment though

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

gienel's picture
gienel
339 pencils

awesome work good job guys love it

everartz's picture
everartz
7613 pencils

i would have said its perfect... until i saw that the runner is not really running the way he should with the many legs he has.. it needs more oomph..i can say this is 95% perfect.
im welling to fall in love with a brazilian lady so i live there and do the ultra creative work!! :)

---

everartz

| Everartz |

Kateter's picture
Kateter
2029 pencils

nice AD.

syamparmi's picture
syamparmi
8 pencils

exelent work

joeBk's picture
joeBk
85 pencils

good work

capton john's picture
capton john
640 pencils

I like the art directon

Think, Act, Invent.

Think, Act, Invent.
www.narendrakeshkar.com

Mohammed saeed's picture
Mohammed saeed
17 pencils

good luck

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