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Dragon

Agency: 
Published/Aired: 
February 2013
Description: 
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Art Director: Emmanuel Courteau
Copywriter: Jean-Francois Bouchet
Account Director: Jean-Jacques Sebille
Agency Producers: Justine Bruneau, Quentin Moenne Loccoz
Accounts: Sophie Legent, Kenza Adeïda
Account manager: Pierre Beffa

Comments (22)

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Highest Rated

pute's picture
pute
Activity Score 4

i love the idea, but i'm afraid another 3 million ppl might keep on thinking its a film about dragons, because they dont speak english?

eins-eins-null's picture
eins-eins-null
Activity Score 892

oscar in the category "randomness"

Grrrdude's picture
Grrrdude
Activity Score 33

I think I like this ad much more than your joke...

eins-eins-null's picture
eins-eins-null
Activity Score 892

perhaps next time try to think about more important stuff, starting with the differences between ads and comments on this website. and going on with the wisdom that lies in answering a bad joke that was supposed to be bad with a bad joke that was supposed to be good.

outsider9's picture
outsider9
Activity Score 39

I guess you live in your own world, Eins-Eins-Null. Your answer is so complicated, lol. I agree with the comment above yours.

eins-eins-null's picture
eins-eins-null
Activity Score 892

and i guess you and grrrrwhatever are the same person. 2. if you don't understand, you shoudn't judge, that normally has an unpleasant outcome. and anyway, why do you care that much about an opinion, kid? (rhetorical - no answer needed)

Milan Solanki's picture
Milan Solanki
Activity Score 994

This is the most illogical ad i have seen since birth

Picky1's picture
Picky1
Activity Score 236

On the contrary, this is a very logical campaign : it uses the visual codes of advertising but the text is obviously different, so only the people who can read will finally be able to make the difference. Sadly.

It is very clever, on my opinion. I love it.

Milan Solanki's picture
Milan Solanki
Activity Score 994

No offense, it's just my opinion. May be I got little carried away in expressing it, but I still hold the same view about it.

bate_palmas's picture
bate_palmas
Activity Score 1479

I don't think many people will understand this...

alausa's picture
alausa
Activity Score 1420

It's pandering to those who actually take the time to read details as opposed taking in the imagery and concluding.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

+1 @alausa

WWWorker's picture
WWWorker
Activity Score 121

Because they're dumber than you, Bate-Palmas ? xD

Hey, man, franly, it's not complicated. You just have to r e a d. And if you liked the lord of the rings or the hobbit, I think you'll read the text and get the message. Unless you're illiterate, of course.

VampAd's picture
VampAd
Activity Score 1151

I love it.

Phiinter's picture
Phiinter
Activity Score 20

this is really nice. great insight.

Owolawi's picture
Owolawi
Activity Score 1528

It's refreshing to see an ad like this.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

This is actually quite nice. Good work and cool idea.

ivethelloween's picture
ivethelloween
Activity Score 27

I love it! absolutely amazing! Bright!

Blazer's picture
Blazer
Activity Score 15

Simply awesome. I wish I had done it.

outsider9's picture
outsider9
Activity Score 39

Smart

Spoonfeederxxx11's picture
Spoonfeederxxx11
Activity Score 184

I personally think there's something quite intelligent about this idea...

It uses popular media against itself to get the message across...

pute's picture
pute
Activity Score 4

i love the idea, but i'm afraid another 3 million ppl might keep on thinking its a film about dragons, because they dont speak english?

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