18 comments

the_ashlands's picture
the_ashlands
1394 pencils

i could care less about the fact, because i like how the impact line of the copy is small and the way it interacts with the 'keep your eyes open' line....but i wonder how many comments it takes to get to 'the eye chart has been done a million times' commment???

monk's picture
monk
6 pencils

Yes, one million and one time!

the_ashlands's picture
the_ashlands
1394 pencils

jeez it didnt even take three licks...

man, you guys must be completely original huh...............i wonder your stuff looks like..

instinctive traveller's picture
instinctive tra...
189 pencils

does that really matter? isn't it how many times you get it bang on right that counts than just the number of times it's been done? you yourself agree that it's bang on. why must we confuse advertising with art? advertising isn't art, is it? http://kettleandmug.blogspot.com

the_ashlands's picture
the_ashlands
1394 pencils

no. it doesnt matter..thats my point.

and yes, graphic design is art...however, "Design has to work, Art does not"...i dont care if your link says otherwise

olafdesign's picture
olafdesign
4 pencils

just perfect...(and I don't know this team...)

mikelite's picture
mikelite
1031 pencils

i love the rationale. it's so true. we'll ignore so much just because of the financial ramifications.

sloppy4's picture
sloppy4
1496 pencils

the rational may be true, it's just unfortunately being presented in a very unoriginal way. and ashlands, it may be a fresh approach for the general public, but this site isn't for the general public.

Mtl Dave's picture
Mtl Dave
274 pencils

Cool.

kre8's picture
kre8
989 pencils

from this agency, arguably the hottest in the world, i would have thought that something stronger could have come out on this brief.

raverus's picture
raverus
1476 pencils

smart!

Desi's picture
Desi
1052 pencils

D2DMTO (Done To Death Million Times Over).
And to think this is the agency that does PS2.

andrej dwin's picture
andrej dwin
939 pencils

TBWA Paris has usualy treated us with better creative than the old, used by everyone already, eye test.

AdArena: Sex Sells
http://www.adarena.net

JELLYGOOSE's picture
JELLYGOOSE
88 pencils

Guys what had happened to TBWA/Paris? Maybe this wouldn't disturb me this much, if it was done by another agency.... but.
Please someone say to me that Eric was on a vacation and didn't see this work.

popdistortion's picture
popdistortion
1594 pencils

Yep, boring presentation. The copy is so so. Nobody will read this and even if someone does... that person wouldn't give a damn.

teenie's picture
teenie
1894 pencils

Took me a sec to figure out they didn't mean "consumers torture executions". They could have cut the words a little better.

AdDavid's picture
AdDavid
406 pencils

who cares how many times a style of execution has been done before? maybe this wasn't intended to wow us. may be this isn't for awards but for people who wud get the message n make a difference. peopel don't remember how many times the same execution was used, if an ad works they react. n this one has has all the elements to achive that. so it's a good ad. we keep forgetting the core purpose we're hired n paid for.

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