Fides Salud: 33

We needed a health care provider that treated people like people.
Fides Salud, personalized care.

Advertising Agency: Braga Menendez, Buenos Aires, Argentina
Creative Director: Bruno Gerondi
Art Director: Horacio Ledesma
Copywriter: Catriel Aiello

November 2009


everartz's picture
7609 pencils

excellent campaign

| Everartz |

Ivancette's picture
153 pencils

this is a great idea, true insight. I dont like de art work, but still good

El que sabe, sabe arte. El que no, es redactor.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

What do the numbers mean?

Dadaism's picture
161 pencils

Is the queue numbers that is treated not like a human
*With a little depression

munirgee's picture
454 pencils

Generally, In hospitals, patients are being treated as patient# (just patient and nothing more). Thats why they did use the Numerics as Patient#. Please go into the depth of Copy "We needed a health care provider that treated people like people. Fides Salud, personalized care". Fides Salud is a personalized care platform where patients are not being treated as just patients; they are being properly cared as Humans with love and respect. Did it work for you?

Reality Check's picture
Reality Check
2367 pencils

Decent health care campaigns are few and far between, and I’m having a hard time remembering a recent one that impressed me like Fides Salud.

jamesrothenburg's picture
554 pencils

Great stuff.

silvi's picture
4172 pencils

This piece is made only for spanish speakers, i think.

Camilo Machado's picture
Camilo Machado
35 pencils

As an art director currently working in pharma, this is a nice campaign. Once can clearly get a good idea of what the brand promise might be for the brand, and it communicates its well. Nice implementation of the 3D numbering considering the real life environment. Original? Maybe not. Good work considering the field? Yes. Nicely done.

Guest's picture

i like it

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mcfly's picture
50 pencils


Don't treat people like a number.

rolling.stone's picture
2740 pencils

We needed a health care provider that treated people like people (shouldn't there be need instead needed and treat instead treated ) or might be translation error if originally made in other than English

please someone shed light


~ Quite obviously, I have gathered no moss ! ~

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