World champion

February 2012

Print advertisment created by Leo Burnett, Spain for Fiat, within the category: Automotive.

Fun going there. Fun coming back.

Advertising Agency: Leo Burnett Iberia, Spain
Executive Creative Director: Juan García-Escudero
Creative Director: Fernando Martín
Art Directors: Alejandro Hernán, Fred Bosch, Javier Martínez
Illustrator: Freeuno, B-ita
Group Account Director: Ricardo del Campo
Account Director: Eduardo Gómez-Escolar
Account Executive: Jaime Blanco

Comments (19)

Log in or register to post comments
morse's picture
Activity Score 17867

Cute illustrations.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture
Activity Score 3935

Something decent from Leo.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Ordozgoiti's picture
Activity Score 235


Milan Solanki's picture
Milan Solanki
Activity Score 994

its punchline holds all the aces

SiempreEsSummer's picture
Activity Score 22

Great illustrations and solid idea, it fits the product perfectly.

fcostausb's picture
Activity Score 173

Perfect :D

zebraxas's picture
Activity Score 88

hmmm... i hate when advertising lie to people. Not truth at all, very poor concept. decent illustration.

SiempreEsSummer's picture
Activity Score 22

What´s not true about it? The funnest part of your day is when you´re driving in that cute little car, with your music, and a good friend... If you´re not thrilled with your job then its completely true...

zebraxas's picture
Activity Score 88

u can actually have a great time in the car, but that happen with any car. The product is being overvalue. besides, being champion of the world its the greatest moment of a soccer player. i understand the exageration but i dont like brands who overvalue their products like this one. Tell a truth about your product that differences from other brands similar to yours. that`s what i think at least...

vlads's picture
Activity Score 541

like the illustrations but the concept not much. A before and after is done.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

I like the idea of it being the fun part of your day

talkingisfree's picture
Activity Score 2712

There's no concept here, sorry.

kleenex's picture
Activity Score 48489

I like the art.

Muddy's picture
Activity Score 45

Fun art. But can 4 adult athletes fit happily in a 500?

pindi's picture
Activity Score 115

i like the copy & illustration.. the idea is so-so tho

createwitty's picture
Activity Score 204

very pathetic...i m sure they handed a 4th grader to do this ad..i mean wats the novelty in the idea..done to death over n over...even d illustrations suck..i cudnt make out at 1st those were athletes...i liked the punchline though...only saving grace in d ad

Michaelsmagic's picture
Activity Score 261

prefect!!i like it!!!!!!!!!!!!!!!

olgamarb's picture
Activity Score 70

Great illustrations, like it !


ffffffwhat's picture
Activity Score 261

Great illustration, good art direction...however they are all the same. Guy coming having fun, clocking in, be miserable, clock out, guy leaving having fun. It's a good idea, but this is more suited for a one-off imho. Still, I like it.

Featured Content

Latest Collections