Fiat: Valet

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Directors: Sidney Araújo
Copywriters: Adão Iturrusgarai
Illustrator: Adão Iturrusgarai
Published: March 2008

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13 comments

Prof's picture
Prof
1453 pencils

Ouch...
Sucking hurts...

Quite really.

www.lucabartoli.info's picture
www.lucabartoli.info
36 pencils

Is this adevertising?

davidsgoncalves's picture
davidsgoncalves
19 pencils

Ok, I liked the fact that they had it in the newspaper, but I dunno how far that would be effective. Other than that I can't really say much about it. Yeah based on true stories, but I feel it falls short of anything that would make me think of FIAT.

LeeMoh's picture
LeeMoh
424 pencils

I would believe that this was done for Fiat, but by Peugeot!

capywriter's picture
capywriter
5511 pencils

True stories... sure

AlphaDog's picture
AlphaDog
265 pencils

Uma bosta.

mishkaa's picture
mishkaa
296 pencils

sweet, nice , cute

mikepants2005's picture
mikepants2005
504 pencils

Unless you're advertising to 5 year olds in cartoon magazines then they're shite!

Wordnerd's picture
Wordnerd
6662 pencils

Lame!

Dusan Zica's picture
Dusan Zica
116 pencils

totally lame!

NatalieM's picture
NatalieM
1687 pencils

I like that real Fiat drivers sent their stories in for this project. It really joins the public with the brand.

picktokyo's picture
picktokyo
1404 pencils

the most cliche piece of shit I have seen this year

muxa's picture
muxa
602 pencils

Essa campanha é muito, muito ruim. Uma verdadeira bosta.

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