Fiat: Valet
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Directors: Sidney Araújo
Copywriters: Adão Iturrusgarai
Illustrator: Adão Iturrusgarai
Published: March 2008
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Directors: Sidney Araújo
Copywriters: Adão Iturrusgarai
Illustrator: Adão Iturrusgarai
Published: March 2008
13 comments
Ouch...
Sucking hurts...
Quite really.
Is this adevertising?
Ok, I liked the fact that they had it in the newspaper, but I dunno how far that would be effective. Other than that I can't really say much about it. Yeah based on true stories, but I feel it falls short of anything that would make me think of FIAT.
I would believe that this was done for Fiat, but by Peugeot!
True stories... sure
Uma bosta.
sweet, nice , cute
Unless you're advertising to 5 year olds in cartoon magazines then they're shite!
Lame!
totally lame!
I like that real Fiat drivers sent their stories in for this project. It really joins the public with the brand.
-Natalie
http://www.nataliemarion.com
the most cliche piece of shit I have seen this year
Essa campanha é muito, muito ruim. Uma verdadeira bosta.