Fiat: Valet

Fiat: Valet

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Directors: Beatriz Sanches, Sidney Araújo
Copywriters: Ricardo John, David Romanetto, Adão Iturrusgarai
Illustrator: Adão Iturrusgarai
Published: March 2008

Your rating: None Average: 3.3 (9 votes)

Comments

Submitted by Prof on Thu, 2008-06-12 09:34.

Ouch...
Sucking hurts...

www.lucabartoli.info's picture
Submitted by www.lucabartoli.info on Thu, 2008-06-12 09:45.

Is this adevertising?

Submitted by davidsgoncalves on Thu, 2008-06-12 09:50.

Ok, I liked the fact that they had it in the newspaper, but I dunno how far that would be effective. Other than that I can't really say much about it. Yeah based on true stories, but I feel it falls short of anything that would make me think of FIAT.

Submitted by LeeMoh on Thu, 2008-06-12 10:03.

I would believe that this was done for Fiat, but by Peugeot!

the_capywriter's picture
Submitted by the_capywriter on Thu, 2008-06-12 16:03.

True stories... sure

Submitted by AlphaDog on Thu, 2008-06-12 22:22.

Uma bosta.

Seek and Destroy

Submitted by mishkaa on Fri, 2008-06-13 04:32.

sweet, nice , cute

Submitted by mikepants2005 on Fri, 2008-06-13 04:59.

Unless you're advertising to 5 year olds in cartoon magazines then they're shite!

Submitted by Wordnerd on Fri, 2008-06-13 05:03.

Lame!

Submitted by Dusan Zica on Fri, 2008-06-13 06:00.

totally lame!

NatalieM's picture
Submitted by NatalieM on Fri, 2008-06-13 13:52.

I like that real Fiat drivers sent their stories in for this project. It really joins the public with the brand.

-Natalie
www.topolewski.net

picktokyo's picture
Submitted by picktokyo on Fri, 2008-06-13 18:13.

the most cliche piece of shit I have seen this year

muxa's picture
Submitted by muxa on Mon, 2008-06-16 07:06.

Essa campanha é muito, muito ruim. Uma verdadeira bosta.