Fiat: Traffic Signs, 1

Drinking and driving can be tricky.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Head of Art: Rafael Gil
Art Directors: Rivadávia Coura, Rafael Gil
Copywriter: Deborah Vasques
Photographer: Marco Mendes / Lumini

Published: 
September 2011

8 comments

pierrelastname's picture
pierrelastname
2869 pencils

mmm no.

karmacoin's picture
karmacoin
688 pencils

mmm why?

baliquez's picture
baliquez
99 pencils

I like it, but I see no connection with Fiat.

mr.x's picture
mr.x
996 pencils

I like this new approach. But the copy is wack.

ybaris's picture
ybaris
25 pencils

Posibble the first idea or 'word' that writer said to art director and she said; "yes, good one! to go out the agency early.

F.OFF's picture
F.OFF
38 pencils

very good

Taylormade's picture
Taylormade
408 pencils

Agree that the link with Fiat isn't 100% ideal... but it's good enough... and sometimes you need to work with the clients you have to get the good ads out the door.

andylefty's picture
andylefty
4535 pencils

Nice and simple.

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