Fiat: The earthliner, 3

Freemont. The earthliner.

Freemont.The earthliner. To enhance power, speed and comfort of Fiat Freemont; which all together give a sensation similar to that of flying on a plane; we combined a car crossing a sky-like monochromatic terrain with condensation trail. We also use expression earthliner which phonetically and semantically refers to a world airliner– passenger aircraft. Press ads were

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Pawel Heinze
Art Directors: Leszek Ziniewicz, Ewa Trzpil-Jesionek
Copywriter: Lukasz Witkiewicz
Illustrator: Finishizer
Photographer: stock
Account director: Marta Obluska
Account Manager: Agnieszka Makarewicz

Published: 
June, 2012

6 comments

Nike Diesel's picture
Nike Diesel
13431 pencils

Not so fresh IMO. This is a familiar idea & visual done many times by several different clients, here's one from Epica 2007 that won Gold,

http://adsoftheworld.com/media/print/yamaha_airplane

pierrelastname's picture
pierrelastname
2869 pencils

very bad

kleenex's picture
kleenex
40638 pencils

not that great of an idea.

Roger Keynes's picture
Roger Keynes
5498 pencils

We've seen sky jet-trail ideas HEAPS before... but I still like this and particularly the Earthliner tag.

The Jobless Writer
Will Think for Salary

salil.sharma's picture
salil.sharma
2424 pencils

good concept something different from other
nice art direction & execution

Designer Don't Do Different Things
They Do Things Diffidently

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