The earthliner, 3

June 2012

Freemont.The earthliner. To enhance power, speed and comfort of Fiat Freemont; which all together give a sensation similar to that of flying on a plane; we combined a car crossing a sky-like monochromatic terrain with condensation trail. We also use expression earthliner which phonetically and semantically refers to a world airliner– passenger aircraft. Press ads were

Print advertisment created by Leo Burnett, Poland for Fiat, within the category: Automotive.

Freemont. The earthliner.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Pawel Heinze
Art Directors: Leszek Ziniewicz, Ewa Trzpil-Jesionek
Copywriter: Lukasz Witkiewicz
Illustrator: Finishizer
Photographer: stock
Account director: Marta Obluska
Account Manager: Agnieszka Makarewicz

Comments (6)

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Nike Diesel's picture
Nike Diesel
Activity Score 13630

Not so fresh IMO. This is a familiar idea & visual done many times by several different clients, here's one from Epica 2007 that won Gold,

pierrelastname's picture
Activity Score 2869

very bad

kleenex's picture
Activity Score 48481

not that great of an idea.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

We've seen sky jet-trail ideas HEAPS before... but I still like this and particularly the Earthliner tag.

The Jobless Writer
Will Think for Salary

salil.sharma's picture
Activity Score 2428

good concept something different from other
nice art direction & execution

Designer Don't Do Different Things
They Do Things Differently

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