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The earthliner, 2

Agency: 
Published/Aired: 
June 2012
Description: 

Freemont.The earthliner. To enhance power, speed and comfort of Fiat Freemont; which all together give a sensation similar to that of flying on a plane; we combined a car crossing a sky-like monochromatic terrain with condensation trail. We also use expression earthliner which phonetically and semantically refers to a world airliner– passenger aircraft. Press ads were

Freemont. The earthliner.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Pawel Heinze
Art Directors: Leszek Ziniewicz, Ewa Trzpil-Jesionek
Copywriter: Lukasz Witkiewicz
Illustrator: Finishizer
Photographer: stock
Account director: Marta Obluska
Account Manager: Agnieszka Makarewicz

Comments (11)

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Highest Rated

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Any jet trail ideas used on land before, J-man? :)

The Jobless Writer
Will Think for Salary

AdBuzzer's picture
AdBuzzer
Activity Score 1174

It's not bad, but two lines of some good copy to provide the reason-to-believe would certainly enhance this idea.

AdBuzzer's picture
AdBuzzer
Activity Score 1174

BTW, it really strikes me why ad agencies are so scared to write a longer copy nowadays (and I don't mean three paragraphs)?? As a potential consumer I would really like to know why they compare this car to an airliner and this ad gives me no clue.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

A twist on an existing idea, yes... but I don't mind this.
And for me, as a writer, I like to see a brand has the confidence NOT to move straight into the 'sell' in the branding ads.
The simpler the better. And 'Earthliner' says what it needs to say nicely.

The Jobless Writer
Will Think for Salary

pierrelastname's picture
pierrelastname
Activity Score 2869

very bad

dnyanesh's picture
dnyanesh
Activity Score 115

Heavy pollution car....................

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

OOPS! SMOKE-LINER?? NO

Love creating ads..

Iain H's picture
Iain H
Activity Score 15

Rubbish! Destroy crops. Destroy the environment with a car that guzzles as much petrol as a jet. I despair.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

what the fuck... it must be an election year in here. ;)

The Jobless Writer
Will Think for Salary

phillsucks's picture
phillsucks
Activity Score 131

Giving 8, because I own this car and I love it.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Any jet trail ideas used on land before, J-man? :)

The Jobless Writer
Will Think for Salary

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