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22 comments

Alexandre's picture
Alexandre
55 pencils

The clients in Brazil are so cooler, clever, smarter than ours in France!
How can you sell them something so ununderstandable?
Bravo!

maé's picture
maé
44 pencils

je pige rien ya quelque chose a piger? I DON'T get it
..

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

tu te fait voler ton char. y mète une nouvel painture decu,
mais a cause du satelite, ca fais rien.
austi de tabernake......

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I disagree, I think it means that the camoflauge isn't going to hide it with satellite tracking installed.

But the fact that it is out of context means it is confusing.

But I might be wrong.

-----------------------------
It's only an ad.

Vicky's picture
Vicky
375 pencils

The cars get really notorious using the product, so the get really easy to spot..thats the most logical explanation i can find, but my be not..
In these one you can taste the photoshop in the car painting...

dadada's picture
dadada
1719 pencils

the usual request : "Please explain!"

Everybody is creative, be yourself.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

as far as can understand it:
the car gets stolen, as been repainted and because if the satelite tracking system you still will find your car back.
very clever, but still, whole thing is weird to me.

Minimum's picture
Minimum
1496 pencils

wow, if that's the case...this is one hello of a F*cked up concept.

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum's picture
Minimum
1496 pencils

I think that what they want to say is that the car now comes with satellite tracking. But they gave examples of cars that really do not need that because they are so eyecatching(hurting) that they do not really need to be tracked.

But I guess there is a very big chance I could be wrong

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

AlphaHawk's picture
AlphaHawk
84 pencils

Its a metaphor. The bright cars symbolize how easy it is to see/find your car. Hence why all the backgrounds are grey and bleak.

mariayya's picture
mariayya
150 pencils

EXACTLY... your car will be as easy to find as if it was painted like this... becomes clearer when you see the other ads.

puppiepoppy's picture
puppiepoppy
1636 pencils

Fiat that comes up with such shitty paint pattern, it definitely don't need Satellite Tracking!

popdistortion's picture
popdistortion
1594 pencils

Art direction is extremely poor. They didn't even consider perspective. The idea is not the best as well.

Dick Huges's picture
Dick Huges
939 pencils

this is just bad.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I'm not an art director, so I never really comment on specific graphic elements - but I've heard a few people comment on the lack of perspective on all these ads. Can someone please explain what you mean by this (from a graphic design point of view).

Rog's picture
Rog
6094 pencils

I actually don't mind this!
A sleek, fast wild beast with a tracking device. Nice one.
What's the problem? ;)

>>>> That's not an ad. THIS is an ad.

liar's picture
liar
386 pencils

This is so weak, I don't understand, most of the people here in advertising find it hard to understand, if so, how does it deliver to the public?

novel's picture
novel
190 pencils

nothing special!

AdvertisingIsNotArt's picture
AdvertisingIsNotArt
58 pencils

Rog. You fail to see the idea in this. If that was the case, how would you explain the other two in the series? That thought doesn't translate in the others at all. I agree with the above comment from Vicky where she states that the cars are really easy to spot with the sat tracking system. I hope that it's sarcasism that I detect in your comment??? I personally think that it's a weak campaign. The car itself isn't much to look at all. Obviously having sat tracking system was it's only benefit and that's all they could hang their hats on. That said, the idea could've been so much stronger!

hang-the-dj's picture
hang-the-dj
1262 pencils

I know I go on a bit about flawed logic, but come on people! You really think consumers will react to this?

mrtalented's picture
mrtalented
2175 pencils

very poor campaign.

DarkSide's picture
DarkSide
1068 pencils

Some photoshop classes for these guys please...
The texture of the tiger is excatly the same everywhere in the car!
Isn't supposed that the ones in the front (closer) are bigger, the ones in the back (farther) smaller?
What about some distortion? The ones in the side should look like the ones in the front?

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