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SMS, Truck

Agency: 
Published/Aired: 
March 2010
Description: 

Print advertisment created by Leo Burnett, Brazil for Fiat, within the category: Automotive.

Let's have dinner tonight?
Miss U!
Don't read text messages while driving.
Fiat Linea with SMS voice reader.

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil

Comments (8)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8454

Could someone be so kind to unpack the exact idea?

silvi's picture
silvi
Activity Score 4172

don´t seems a car crash to me. Idea is good. Execution is weak

dadada's picture
dadada
Activity Score 1720

i don't see any idea

Everybody is creative, be yourself.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

It's good to me. The idea and execution is very cool. Well done!

Billoughsby's picture
Billoughsby
Activity Score 5142

They had the idea and the form to pull it off. A little cerebral as things such as this go -- no gut punch. Like.

That's it.

gbl's picture
gbl
Activity Score 451

Love this shit. What a great campaign!

Hiperion's picture
Hiperion
Activity Score 3138

Not work for me

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Nice campaign, and this one is the best. The one with the cow is silly.

Dzsoi's picture
Dzsoi
Activity Score 8454

Could someone be so kind to unpack the exact idea?

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