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Fiat: Small Iris

Fiat: Small Iris
Your rating: None Average: 3.3 (15 votes)

New Fiat Skydome. Three times the size of a regular sunroof.
Available on the Fiat Punto.

Advertising Agency: Giovanni + DraftFcb São Paulo, Brazil

18 Comments

omni's picture 137 pencils

don't like the photoshop in the eye, not realistic.

phoamcor's picture 1287 pencils

wtf a big sunroof makes your eye feel small?
Ridiculous.

reject_subject's picture 211 pencils

I think that thay wanted to play with the effect when you look up to the sun (or light) your black thing in the iris gets smaller, but a whole eye? Over-exaggerated I think, but the visual draws attention immediately

FernandoFrangi's picture 63 pencils

Agree above! made just to draw your attention.

Ghandour's picture 24 pencils

wrong exaggeration...cause when u look at the sun only the black area getting smaller...fake

ஐღ Gh@ndour ღஐ

white widow's picture 133 pencils

this is so wrong, NEXT!

Gunjan69's picture 67 pencils

some1 was sleeping in his or her biology classes...its not the iris but the pupil of the eye which gets smaller when exposed to light or sunrays...

shakespeare's picture 10 pencils

I'd love to slowly pluck the bottom lashes off of her

mondo's picture 142 pencils

it's an eyecatcher, but it's wrong.

Saatchi Makak's picture 248 pencils

Fail

jonybeta's picture 364 pencils

The thing with the eye is overdone.
micorazontusmanos.blogspot.com

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

picktokyo's picture 1410 pencils

zzz

mlsman5000's picture 128 pencils

Been done for laundry detergent "Brighter whites" and the whole pupil didn't get smaller just the Iris, more realistic.

Stewart's picture 67 pencils

Horrible.

FadZ's picture 27 pencils

Creativity unleashed is deceptive... I.e you think you have a creative ad.... but is it? and is creativity the only relevant coordinate in an ad?

spacecadetglow's picture 249 pencils

ugh, unsettling.

tlimon's picture 24 pencils

disgusting

Guest commenter's picture

......O-O i don't get it

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