Fiat: Small Iris
New Fiat Skydome. Three times the size of a regular sunroof.
Available on the Fiat Punto.
Advertising Agency: Giovanni + DraftFcb São Paulo, Brazil
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18 comments
don't like the photoshop in the eye, not realistic.
wtf a big sunroof makes your eye feel small?
Ridiculous.
I think that thay wanted to play with the effect when you look up to the sun (or light) your black thing in the iris gets smaller, but a whole eye? Over-exaggerated I think, but the visual draws attention immediately
Agree above! made just to draw your attention.
wrong exaggeration...cause when u look at the sun only the black area getting smaller...fake
this is so wrong, NEXT!
some1 was sleeping in his or her biology classes...its not the iris but the pupil of the eye which gets smaller when exposed to light or sunrays...
I'd love to slowly pluck the bottom lashes off of her
it's an eyecatcher, but it's wrong.
Fail
The thing with the eye is overdone.
micorazontusmanos.blogspot.com
Jonathan Betancur
rockvertising.com
twitter.com/jonybeta
zzz
Been done for laundry detergent "Brighter whites" and the whole pupil didn't get smaller just the Iris, more realistic.
Horrible.
Creativity unleashed is deceptive... I.e you think you have a creative ad.... but is it? and is creativity the only relevant coordinate in an ad?
ugh, unsettling.
disgusting
......O-O i don't get it