Fiat: Small Iris

New Fiat Skydome. Three times the size of a regular sunroof.
Available on the Fiat Punto.

Advertising Agency: Giovanni + DraftFcb São Paulo, Brazil

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18 comments

omni's picture
omni
137 pencils

don't like the photoshop in the eye, not realistic.

phoamcor's picture
phoamcor
1284 pencils

wtf a big sunroof makes your eye feel small?
Ridiculous.

reject_subject's picture
reject_subject
209 pencils

I think that thay wanted to play with the effect when you look up to the sun (or light) your black thing in the iris gets smaller, but a whole eye? Over-exaggerated I think, but the visual draws attention immediately

FernandoFrangi's picture
FernandoFrangi
63 pencils

Agree above! made just to draw your attention.

Ghandour's picture
Ghandour
24 pencils

wrong exaggeration...cause when u look at the sun only the black area getting smaller...fake

white widow's picture
white widow
133 pencils

this is so wrong, NEXT!

Gunjan69's picture
Gunjan69
67 pencils

some1 was sleeping in his or her biology classes...its not the iris but the pupil of the eye which gets smaller when exposed to light or sunrays...

shakespeare's picture
shakespeare
10 pencils

I'd love to slowly pluck the bottom lashes off of her

mondo's picture
mondo
142 pencils

it's an eyecatcher, but it's wrong.

Saatchi Makak's picture
Saatchi Makak
248 pencils

Fail

jonybeta's picture
jonybeta
364 pencils

The thing with the eye is overdone.
micorazontusmanos.blogspot.com

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

picktokyo's picture
picktokyo
1404 pencils

zzz

mlsman5000's picture
mlsman5000
128 pencils

Been done for laundry detergent "Brighter whites" and the whole pupil didn't get smaller just the Iris, more realistic.

Stewart's picture
Stewart
67 pencils

Horrible.

FadZ's picture
FadZ
27 pencils

Creativity unleashed is deceptive... I.e you think you have a creative ad.... but is it? and is creativity the only relevant coordinate in an ad?

spacecadetglow's picture
spacecadetglow
247 pencils

ugh, unsettling.

tlimon's picture
tlimon
24 pencils

disgusting

Guest commenter's picture
Guest commenter

......O-O i don't get it

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