Fiat: Sky, 1

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Marcus Saulnier
Copywriter: Luiz Kanadani
Art Buyer: Érika Sartini
Photographer: Alexandre Salgado / Stock Photos
Illustrator: Big Studios
Published: July 2008

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6 comments

CGilb09's picture
CGilb09
572 pencils

I haven't the slightest idea what this campaign is advertising, but it's not interesting enough to make me want to figure it out.

Tweet tweet: @ThisAbility

OMaxweller's picture
OMaxweller
79 pencils

I think this is a very clever way of advertising a new sunroof in a car. Rather than placing the shadow on half of the photo, its utilizing half of an object. Nice work.

hello2riyas's picture
hello2riyas
22 pencils

Its not good!

littlecake's picture
littlecake
54 pencils

I have no idea what this is all about and even if it is half an object - I did not get it the first time and I still don't get- that not good advertising!

awenindo's picture
awenindo
215 pencils

its just a ruddy sunroof for the love of god! the copy says as much. is the general intelligence quotient so low?

syammydhif's picture
syammydhif
4 pencils

what's the matter with the sky/cloud...is it something special...i couldn't read the message it's still blur perhaps there is no correlation uncover life

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