Fiat: Recycle

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Director: Sidney Araújo
Copywriters: Ricardo John

September 2008

1 comment

Opinionist's picture
27 pencils

Durable? wrong choice of words! perhaps environmental. or green... how does recycling make them durable... SHOW us through the picture, or perhaps overly hint. but i am sorry, this is a little too loose.

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