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Agency: 
Published/Aired: 
December 2007
Description: 

Print advertisment created by FCB, Brazil for Fiat, within the category: Automotive.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Directors: Sidney Araújo
Copywriters: Guilherme Aché, Ricarrdo John
Photographer: Marcus Hausser

Comments (11)

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Highest Rated

reject_subject's picture
reject_subject
Activity Score 209

I get the idea, but what does the copy say?

Byte's picture
Byte
Activity Score 327

Oh no, the same concept again!!! pls!

Byte!

haha_p's picture
haha_p
Activity Score 29

very old idea old excution But Cute :)

reject_subject's picture
reject_subject
Activity Score 209

I get the idea, but what does the copy say?

bemfica's picture
bemfica
Activity Score 25

the copy says: A fiat is only a fiat with the original parts.

Pila's picture
Pila
Activity Score 177

thats a good one.

Pila

borges's picture
borges
Activity Score 66

dali brasil...

Saatchi Makak's picture
Saatchi Makak
Activity Score 246

BADDDDDDDDDDD

m í t i c o's picture
m í t i c o
Activity Score 676

A parte de haberse hecho varias veces antes, me parece que la dirección de arte debió haber sido más sutil.

---------------------------------------------
De nada sirve una Gran idea sin una Gran ejecución.
http://artektracho.blogspot.com

adsthinker's picture
adsthinker
Activity Score 119

someone did the same for mitsubishi outlander 4wd ads before... and the headline is successful blend of safety and speed. here it is
http://mapage.noos.fr/joelapompe2/assets/animix14.jpg

mrtalented's picture
mrtalented
Activity Score 2171

forced

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