Fiat: Rabbit

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Directors: Sidney Araújo
Copywriters: Guilherme Aché, Ricarrdo John
Photographer: Marcus Hausser
Published: December 2007

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11 comments

Byte's picture
Byte
327 pencils

Oh no, the same concept again!!! pls!

Byte!

haha_p's picture
haha_p
29 pencils

very old idea old excution But Cute :)

reject_subject's picture
reject_subject
209 pencils

I get the idea, but what does the copy say?

bemfica's picture
bemfica
25 pencils

the copy says: A fiat is only a fiat with the original parts.

Pila's picture
Pila
177 pencils

thats a good one.

Pila

borges's picture
borges
66 pencils

dali brasil...

Saatchi Makak's picture
Saatchi Makak
248 pencils

BADDDDDDDDDDD

m í t i c o's picture
m í t i c o
676 pencils

A parte de haberse hecho varias veces antes, me parece que la dirección de arte debió haber sido más sutil.

---------------------------------------------
De nada sirve una Gran idea sin una Gran ejecución.
http://artektracho.blogspot.com

adsthinker's picture
adsthinker
119 pencils

someone did the same for mitsubishi outlander 4wd ads before... and the headline is successful blend of safety and speed. here it is
http://mapage.noos.fr/joelapompe2/assets/animix14.jpg

mrtalented's picture
mrtalented
2175 pencils

forced

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