Fiat: Psycho

Avoid unpleasant surprises. Use only Fiat original parts.

Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Directors: Felipe Gomes, Carlos Paboudjian
Copywriters: Fábio Penedo, Felipe Rodrigues
Photographer: Alexandre Salgado / Artluz Studio
Published: March 2008

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13 comments

Have Heart's picture
Have Heart
922 pencils

Idea is so-so, but I love the artwork.

roggee's picture
roggee
4 pencils

nice

latotongtatoy's picture
latotongtatoy
110 pencils

Yawn.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Not bad. I chuckled. But wasn't blown away.

We're going to need more lube.

Weezard's picture
Weezard
50 pencils

I think the copy is a bit barren. Love the artwork

Dr. Dedo Verde's picture
Dr. Dedo Verde
24 pencils

Killer!

Gomeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeees!!!!!!!

jazarah's picture
jazarah
1262 pencils

nice

360 grados's picture
360 grados
305 pencils

art direction its nice, im like the idea

Diego Jarrin's picture
Diego Jarrin
57 pencils

lindisimo!

ANDRECHE's picture
ANDRECHE
56 pencils

awesome!!!

jimkuz's picture
jimkuz
404 pencils

Works for me. Thought provoking.

Darko's picture
Darko
25 pencils

Great artwork !!!

But this was NOT the motel, but the house of Bates.
I would have put the motels on the right side of the picture.
And maybe some dark figure looking down at the car.
This concept is a bit too direct to my taste.
But still, it attracted my attention.

camiseta's picture
camiseta
31 pencils

fake fake fake. soooooo fake.

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