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Psycho

Agency: 
Published/Aired: 
March 2008
Description: 

Avoid unpleasant surprises. Use only Fiat original parts.

Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Directors: Felipe Gomes, Carlos Paboudjian
Copywriters: Fábio Penedo, Felipe Rodrigues
Photographer: Alexandre Salgado / Artluz Studio

Comments (13)

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Highest Rated

camiseta's picture
camiseta
Activity Score 31

fake fake fake. soooooo fake.

Have Heart's picture
Have Heart
Activity Score 922

Idea is so-so, but I love the artwork.

roggee's picture
roggee
Activity Score 4

nice

latotongtatoy's picture
latotongtatoy
Activity Score 110

Yawn.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Not bad. I chuckled. But wasn't blown away.

We're going to need more lube.

Weezard's picture
Weezard
Activity Score 50

I think the copy is a bit barren. Love the artwork

Dr. Dedo Verde's picture
Dr. Dedo Verde
Activity Score 24

Killer!

Gomeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeees!!!!!!!

jazarah's picture
jazarah
Activity Score 1262

nice

360 grados's picture
360 grados
Activity Score 305

art direction its nice, im like the idea

Diego Jarrin's picture
Diego Jarrin
Activity Score 57

lindisimo!

ANDRECHE's picture
ANDRECHE
Activity Score 56

awesome!!!

jimkuz's picture
jimkuz
Activity Score 410

Works for me. Thought provoking.

Darko's picture
Darko
Activity Score 25

Great artwork !!!

But this was NOT the motel, but the house of Bates.
I would have put the motels on the right side of the picture.
And maybe some dark figure looking down at the car.
This concept is a bit too direct to my taste.
But still, it attracted my attention.

camiseta's picture
camiseta
Activity Score 31

fake fake fake. soooooo fake.

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