Fiat: Psycho
Avoid unpleasant surprises. Use only Fiat original parts.
Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Directors: Felipe Gomes, Carlos Paboudjian
Copywriters: Fábio Penedo, Felipe Rodrigues
Photographer: Alexandre Salgado / Artluz Studio
Published: March 2008


13 Comments
Idea is so-so, but I love the artwork.
nice
Yawn.
Not bad. I chuckled. But wasn't blown away.
We're going to need more lube.
I think the copy is a bit barren. Love the artwork
Killer!
Gomeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeees!!!!!!!
Dr. Dedo Verde
Relax. All ads of the world's done.
nice
http://jazarah.net/
art direction its nice, im like the idea
lindisimo!
awesome!!!
Works for me. Thought provoking.
Great artwork !!!
But this was NOT the motel, but the house of Bates.
I would have put the motels on the right side of the picture.
And maybe some dark figure looking down at the car.
This concept is a bit too direct to my taste.
But still, it attracted my attention.
http://boy-meets-girl.skynetblogs.be/
fake fake fake. soooooo fake.