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Fiat: Psycho

Fiat: Psycho
Your rating: None Average: 6.3 (18 votes)

Avoid unpleasant surprises. Use only Fiat original parts.

Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Directors: Felipe Gomes, Carlos Paboudjian
Copywriters: Fábio Penedo, Felipe Rodrigues
Photographer: Alexandre Salgado / Artluz Studio
Published: March 2008

13 Comments

Have Heart's picture 922 pencils

Idea is so-so, but I love the artwork.

roggee's picture 4 pencils

nice

latotongtatoy's picture 112 pencils

Yawn.

BOOBJOB LOOBCANNON's picture 1866 pencils

Not bad. I chuckled. But wasn't blown away.

We're going to need more lube.

Weezard's picture 50 pencils

I think the copy is a bit barren. Love the artwork

Dr. Dedo Verde's picture 24 pencils

Killer!

Gomeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeees!!!!!!!

Dr. Dedo Verde
Relax. All ads of the world's done.

jazarah's picture 1270 pencils
360 grados's picture 297 pencils

art direction its nice, im like the idea

Diego Jarrin's picture 57 pencils

lindisimo!

ANDRECHE's picture 56 pencils

awesome!!!

jimkuz's picture 318 pencils

Works for me. Thought provoking.

Darko's picture 21 pencils

Great artwork !!!

But this was NOT the motel, but the house of Bates.
I would have put the motels on the right side of the picture.
And maybe some dark figure looking down at the car.
This concept is a bit too direct to my taste.
But still, it attracted my attention.

camiseta's picture 31 pencils

fake fake fake. soooooo fake.

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