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14 comments

restless_r's picture
restless_r
277 pencils

this is the lamest way to deliver the message !!! is this a dummy layout or final artwork??

x-men's picture
x-men
340 pencils

Too much TV guys.

william_wang's picture
william_wang
14 pencils

Agree with u.

And, most consumers will revolt against this message, because most of them are not cool as Cruise.

addyhoch10's picture
addyhoch10
2592 pencils

cruise is cool? didn't know that

Blahg's picture
Blahg
616 pencils

Seconded. Unless it's a commercial for a sofa warehouse or crazy pills Cruise shouldn't be allowed to appear in ads anymore.

puppiepoppy's picture
puppiepoppy
1636 pencils

What has tinting got to do with the silhouette? If the idea is about hiding ugliness, then this is a tasteless execution for an automotive brand. And worse, this is no idea.

Blahg's picture
Blahg
616 pencils

Do you just copy and paste the same comment over and over again?

ChuckNorris's picture
ChuckNorris
834 pencils

It's not a double page spread.
This kills the joke.

It's supposed to be two sequential pages.
So you see the first one and think "Wow! Tom cruise!" and then you see it's just a regular Joe.

The idea is that tinted windows make normal people look better. It's just a joke. Nothing to be taken too seriously.

Spanky's picture
Spanky
4898 pencils

Fiat - ugly cars for ugly people.

ellehcimeo's picture
ellehcimeo
3522 pencils

LOL! Bang on Spanky!

TopJeff's picture
TopJeff
479 pencils

I agree with most of what's been said already, and just want to point out that the execution of the flawed concept isn't even that smooth. If you look closely, the silhouette doesn't match the original shape of the guy all that precisely!

Jeff

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TopCreatives, the premier online community for creative pros.

hadrianapolis's picture
hadrianapolis
733 pencils

Ugly people seems more attractive by through tinted window... Not bad idea and can not be understandable for everyone.

lsadunb's picture
lsadunb
575 pencils

It's a good idea. And it is shortlisted in Cannes now.

raverus's picture
raverus
1478 pencils

so boring

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