8 comments

Londonpride's picture
Londonpride
169 pencils

how sad

Wordnerd's picture
Wordnerd
6662 pencils

Huh? Help!

moonunit's picture
moonunit
125 pencils

I got the other two... but i'm not sure about this one.

is this suppose to be.. Bono?

Overall, there's something funny about this campaign.

restless_r's picture
restless_r
277 pencils

again i dont like it at all

puppiepoppy's picture
puppiepoppy
1636 pencils

What has tinting got to do with the silhouette? If the idea is about hiding ugliness, then this is a tasteless execution for an automotive brand.

The creative team at Leo Burnett Brazil should all drive in one tinted car coz this campaign is really ugly. And worse, this is no idea.

fractalrene's picture
fractalrene
1506 pencils

This car is so cool that it makes you look like a star... You have something on the concept, but the execution is really bad. Give another turn to the nut.

Jumo's picture
Jumo
592 pencils

Nobody could look like a star in a Palio !!

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Jumo,
Art Director FP7 Morocco

brandsurgeon's picture
brandsurgeon
693 pencils

Um... isn't it the specs that make you look "bono-ish"? Don't quite get how a car does that.
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Most times, worst enemies used to be best friends...

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